Mark and Comm deploys Talkwalker to raise the bar on social intelligence for Sri Lankan brands

The award-winning PR agency brings enterprise-grade social listening and media monitoring to clients as a managed service, appointing Anjalie Munasinghe to lead the practice

Mark and Comm (Pvt) Ltd together with Talkwalker, the world's leading social intelligence platform, is now offering clients and prospects in Sri Lanka professional social listening, media monitoring, reporting, and strategic advisory as a fully managed service.

As the exclusive Hootsuite and Talkwalker partner for Sri Lanka and the Maldives, Mark and Comm identified a clear gap: brands want the insights without the overhead of running an enterprise platform themselves. The agency now offers real-time monitoring, brand tracking, sentiment analysis, media measurement, and crisis intelligence as a fully managed service, delivered by communications professionals who understand what the data means for reputation and strategy.

Leading the practice is Anjalie Munasinghe, who joins the agency as Manager, PR and Social Intelligence. With over a decade of experience in media monitoring, real-time tracking, and reputation management at some of Sri Lanka’s most demanding communications environments, Anjalie brings the kind of hands-on intelligence expertise that makes the difference between data that sits in a report and data that drives a decision. 

The case for acting now is more urgent than ever. Online narratives today move faster than any communications team can respond to without the right infrastructure in place. A single viral post, a shift in sentiment among influential communities, or a coordinated wave of commentary can shape market perception, influence policy conversations, and erode years of brand equity within hours. Organisations that lack real-time intelligence are not just at a disadvantage. They are operating without a functioning early warning system. Mark and Comm offers clients the ability to see what is happening, understand why it matters, and move quickly enough to shape the outcome rather than react to it.

"A lot of brands are flying blind when it comes to understanding what is being said about them online, and the tools most of them are using are not up to the job," said Thanzyl Thajudeen, Founder and Managing Director of Mark and Comm. "We wanted to be in a position where we can walk into any boardroom and provide intelligence that is accurate, comprehensive, and immediately actionable. That is what this gives us."

Last month, Mark and Comm published a social intelligence report on Sri Lanka’s March fuel situation, capturing over 64,000 engagements. The agency will continue publishing research on topics shaping the country’s social, economic, and policy conversations, giving organisations a clearer read on public sentiment before it becomes impossible to ignore.

A key distinction is data integrity. Talkwalker accesses social media data through official API partnerships with major platforms, meaning coverage is complete, legally compliant, and reliable. Tools that rely on scraping or third-party data stitching cannot offer the same guarantee, leaving organisations exposed to gaps and inaccuracies they are often not aware of.

The platform monitors over 150 million sources across more than 30 social networks and 187 languages. Capabilities include real-time sentiment analysis with six-level emotion detection, image and video recognition, 90-day predictive crisis forecasting, competitive benchmarking, LLM Insights tracking how AI models represent a brand, and Yeti Agent, an AI-powered query tool that delivers leadership-ready answers without requiring analysts to build complex reports.

For Mark and Comm, the value sits at the intersection of data and decision. The agency’s 15 years of PR and reputation management experience means clients receive not just numbers, but context, narrative, and strategic guidance grounded in a real understanding of media, audiences, and public perception.

“Social listening in Sri Lanka has mostly been treated as a reporting function rather than a strategic one,” said Anjalie. “What we are building here is different. It is about giving clients the kind of intelligence that actually changes how they make decisions, not just a summary of what was said last week.”

Mark and Comm is a member of the GlobalCom PR Network and a corporate member of PRCA APAC. It was named Rest of South Asia PR Agency of the Year 2025 by Campaign Asia-Pacific and won double Gold at the 15th ACEF Global Customer Engagement Awards in April 2026, including Grand Prix for PR Agency of the Year.

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Anjalie Munasinghe leading the social listening and intelligence practice