Singapore’s Q Collection Establishes Apparel Manufacturing Operations in Sri Lanka with Strategic Support from Hela

Q Collection Pte. Ltd., a Singapore-based apparel manufacturer recognised for its operational excellence and product diversification, has announced the establishment of manufacturing operations in Sri Lanka with a strategic support from Hela Apparel Holdings PLC, a leading global apparel solutions provider.

As part of this process, Q Collection has acquired and assumed operational control of Hela Group’s subsidiary, Jinadasa Bennett (Private) Limited.  The transaction includes the transfer of operational assets and employees based at these manufacturing sites. All employees at the manufacturing facilities have been offered continued employment under their existing terms, with no loss of accumulated benefits, ensuring workforce continuity and operational stability.

“This initiative reflects Q Collection’s commitment to delivering world-class manufacturing solutions in collaboration with globally renowned apparel brands” said Senthil Selvan, Group Chief Executive Officer of Q Collection. “We are expanding our manufacturing footprint to enhance supply chain resilience and evolve into a multi-country apparel producer. Sri Lanka was selected for its strengths in high-end, ethical manufacturing—particularly in the underwear category. We are proud to collaborate with Hela Apparel Holdings in this strategic move to establish a strong foundation in the country and execute our long-term plans.”

The collaboration supports both companies’ strategic objectives: Hela’s transformation into a hybrid model of owned, managed, and partner-enabled manufacturing solutions, and Q Collection’s continued growth across South Asia as a sustainable manufacturing base for the global brands.

“This initiative provides opportunities for both companies to unlock greater potential. At the same time, this will also support our financial targets for this year, as the proceeds will be used to settle our short-term liabilities and strengthen the Company’s financial position,” said Sanath Amaratunga, Chief Executive Officer – Manufacturing Division. “Hela remains committed to advancing our capabilities across our remaining six facilities in Sri Lanka, Kenya, and Egypt.” 

The establishment of Q Collection’s operations aligns with Sri Lanka’s broader ambition to position itself as a regional hub for apparel manufacturing and innovation. This initiative highlights the potential of cross-border collaborations to enhance competitiveness, strengthen regional supply chains, generate employment, and attract long-term foreign investment. It also reflects the growing interest of international stakeholders in the Sri Lankan apparel sector, particularly from those seeking agile, ethical, and scalable production solutions.

About Q Collection Pte. Ltd.

Q Collection is a Singapore-headquartered apparel manufacturing company specialising in high-efficiency, high-quality production solutions for global apparel brands. With a growing footprint in South Asia and a strong reputation for reliability and performance, Q Collection delivers manufacturing excellence through strategic partnerships and leading operational practices.

About Hela Apparel Holdings PLC

Hela Apparel Holdings PLC is a global fashion conglomerate offering end-to-end supply chain solutions to some of the world’s most recognised international brands. With manufacturing operations in Sri Lanka, Kenya, and Egypt, and a brand management arm in the United Kingdom, Hela is committed to sustainable growth and continuous innovation across the apparel value chain.

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Picture 1: Senthil Selvan, Group Chief Executive Officer - Q Collection Pte. Ltd

Picture 2: Sanath Amaratunga, Chief Executive Officer – Manufacturing Division, Hela Apparel Holdings PLC