Norfolk Foods introduces Crumbs by Crescent at Culinary Art Food Expo 2025

Norfolk Foods (Pvt) Ltd, a pioneer in the Sri Lankan frozen food industry, has expanded its product portfolio with the introduction of Crumbs by Crescent, a frozen bakery solution designed to bring restaurant-quality taste and convenience to both households and professional kitchens.

First unveiled at the Culinary Art Food Expo 2025, Crumbs by Crescent has since become a significant step in Norfolk Foods’ ongoing mission to innovate and respond to the changing needs of Sri Lankan consumers. The range covers an extensive selection of pizzas, pastries, buns, pies, muffins, and other savoury and sweet treats, all crafted with high-quality ingredients and designed to deliver oven-fresh flavour in minutes.

The Culinary Art Food Expo served as a launchpad for the brand, where chefs from leading star-class hotels sampled the products and offered positive feedback. Many highlighted how the range could seamlessly complement hotel buffets, high teas, and à la carte menus, while also serving as a convenient, ready-to-bake option for restaurants and caterers.

Speaking on the launch, Mrs. Ameena Ziauddin, President of Norfolk Foods, said, “Crumbs by Crescent marks a new chapter for Norfolk Foods as we expand beyond our established vegetarian, meat, and poultry-based portfolio to offer bakery solutions for both homes and hospitality. The positive response from chefs and industry professionals at Culinary Art Food Expo reaffirms our commitment to innovation, quality, and meeting evolving consumer needs.”

More than just a product extension, Crumbs by Crescent reflects Norfolk Foods’ vision of catering to modern lifestyles. With busy schedules and growing demand for quality food at home, the range provides a practical yet indulgent option for consumers who value both taste and convenience. For the hospitality industry, it offers a reliable solution that maintains high standards while saving valuable preparation time.

Today, Crumbs by Crescent products are widely available through Hurry Up outlets across Sri Lanka, including Chitra Lane Col 05, Maradana, Dehiwela, Homagama, Thalawathugoda, Galle, Peradeniya, Katugastota, and Kattankudy. This accessibility ensures that both households and businesses can easily experience the benefits of the new range.

For over 30 years, Norfolk Foods has built its reputation as a trusted name in frozen food solutions, consistently delivering quality and variety to the Sri Lankan market. With the addition of Crumbs by Crescent, the company strengthens its position as an innovator, committed to shaping the future of convenient dining while continuing to support chefs, hoteliers, and culinary professionals across the country. For more information on the same, please contact +94 77 787 9948 (Manager Retail Chain)