International Lifestyle Brand expands its Subway and Segafredo outlets in Sri Lanka
International Lifestyle Brand (Private) Limited announced its expansion in its leading brands Subway Sri Lanka, the American fast-food chain and Segafredo Caffè, Italian Espresso brand, while opening novel venues to its food lovers and coffee lovers, indulging themselves in premium and international flavours at affordable prices in the heart of Colombo.
Speaking on this expansion, Mrs. Himali Rodrigo, Chief Executive Officer (CEO), International Lifestyle Brand (Private) Limited, “We are excited about the enthusiasm that has been shown by our clientele despite our hardest time. We also look forward in bringing internationally adored food and beverage brands into the Sri Lankan market who loves to experience and indulge themselves in international brand experience.”
Since its entry to the Sri Lankan market, Subway has been evolving, and this has led to its new branch opening at Colombo City Centre (CCC) this October, demonstrating the love that Sri Lankans have for sandwiches and wraps, especially when it can be customised to their own needs. Another branch is set to open at Colombo Port City on New Years Eve, as International Lifestyle Brands (Private) Limited was able to secure its spot for the shop opening, another strategic location in making more convenient to its customers.
Speaking further on its expansion, Mr. Prasad Muthkuda General Manager, International Lifestyle Brand (Private) Limited said, “the new products are to be introduced to Subway Sri Lanka with new flavours coming into its menu that are appealing to Subway Sri Lanka lovers.”
When it comes to Segafredo, the one of the most renowned coffee brands in Italy in which the coffee culture started with espressos, cappuccinos and lattes, opened its first Sri Lankan location in 2023 at the Bandaranaike International Airport (BIA) Departure Lounge and in December 2024, another branch was open at One Galle Face (OGF) Mall at the convenience of the shoppers to stop by for a snack or a coffee break right next to its Subway outlet. Mr. Muthukuda further highlighted that the company boasts that females are at its senior management positions reflecting its gender inclusivity policy within the workplace.
International Lifestyle Brand (Pvt) Limited was established in December 2019 with the expectation giving the exposure into international food and beverage brands to Sri Lankans. It is also a sub franchise of Eversub India (Pvt) Limited, the Master Franchisee for Subway to India, Bangladesh and Sri Lanka.
For more information, contact Segafredo and Subway Sri Lanka through its Instagram and Facebook channels.
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A.R.B.J Rajapaksha