Daraz Sri Lanka celebrates the season of togetherness with its Avurudu Wasi campaign

Running from 27 March at 8.00 p.m. to 8 April, the campaign brings vouchers worth Rs. 50 million, free delivery, discounts of up to 85% off, and special deals from 60 brands during Brand Rush Hour

Daraz Sri Lanka, the country’s leading e-commerce platform, has launched its much-awaited Avurudu Wasi campaign, bringing together festive savings, exciting brand offers, and added convenience for customers across the island as they prepare for the Sinhala and Tamil New Year. Running from 27 March at 8.00 p.m. to 8 April, the campaign is designed to deliver a complete online festive shopping experience with vouchers worth Rs. 50 million, free delivery, and discounts of up to 85% off.

As one of the biggest shopping moments of the year in Sri Lanka, Avurudu is a time when households are looking not only for celebration-ready purchases, but also for better value across everyday needs, gifting, fashion, beauty, electronics, and home essentials. Through this year’s campaign, Daraz is bringing all of that together in one place, making festive shopping more accessible, rewarding, and convenient for customers nationwide.

A key highlight of the campaign is Brand Rush Hour, which will feature special offers from 60 brands across the platform. Daraz Sri Lanka has also introduced a number of new brands into the campaign, including Licensed, Absolute Basics, Jezza, Live and Kicking, Ample, Gravity, and ShoesX. Shoppers can look forward to standout deals across these brands, with selected offers going up to 80% off during the campaign. Complimenting the excitement of the campaign, Daraz Sri Lanka’s Everyday Low Price offering gives customers added confidence to shop essential items at affordable prices throughout the season.

Fashion is expected to be one of the strongest drivers of this year’s campaign, with leading brands across the category offering compelling festive deals. Customers can shop from brands including Moose, Amante, A Nation, Licensed, The Factory Outlet, Absolute Basics, Ample, Spring & Summer, Live and Kicking, AALYA Inner Wear, BLISS Clothing, Liveit Clothing, New May Fashion, and Tharushi Fashion, with selected discounts going up to 80% off.

Adding a fresh local dimension to the campaign, Daraz Sri Lanka will also see the launch of Licensed, the brand by Sri Lankan singer, rapper, and songwriter Yohani De Silva, during the Avurudu Wasi campaign. The launch brings added festive energy and local relevance to this year’s sale at a time when customers are actively looking for styles and products that feel timely, exciting, and celebration-ready.

This year’s campaign is further supported by a strong lineup of brand partners across multiple categories. Participating brands include Unilever Sri Lanka Ltd, Hemas, Diamond, COSRX, Cetaphil, Celcius, 3Q Products, Swisstek, Shell, Mobil, VTEC Furniture, Quantum Fitness, Feather.lk, HSP, Hunters, Amante, Moose, A Nation, Baseus, Simplytek, and Dialog.

To make New Year shopping even more rewarding, Daraz Sri Lanka has teamed up with leading payment partners including Commercial Bank, Sampath Bank, Bank of Ceylon, DFCC Bank, Nations Trust Bank American Express, Union Bank, and KOKO. These partnerships will give customers even more ways to save while enjoying the convenience of shopping for the season from anywhere.

Commenting on the campaign, Rukshan Xavier, Managing Director, Daraz Sri Lanka, said, “Avurudu is one of the most meaningful and widely celebrated moments in the Sri Lankan calendar, and we are proud to make that experience even more exciting for our customers through Daraz’s Avurudu Wasi campaign. This year, we are bringing together strong savings, trusted brands, exciting new launches, and the convenience of shopping from anywhere, so customers across the island can prepare for the season with greater ease, value, and enjoyment.” 

Customers can browse these festive offers on the Daraz app and website throughout the campaign period and enjoy a more rewarding way to shop for the season. With its Avurudu Wasi campaign, Daraz Sri Lanka continues to make seasonal shopping more relevant, convenient, and value-driven for households across the country.

About Daraz Group

Founded in 2015, Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce. 

For more information, please visit www.daraz.com or follow Daraz on LinkedIn (www.linkedin.com/company/daraz/) for regular corporate updates.