Activ8 Asia Balances AI with Nature through GPT (Go Plant a Tree)

In celebration of World Environment Day 2025, Activ8 Asia, in collaboration with the Colombo Municipal Council (CMC), launched an inspiring green initiative titled Project GPT – Go Plant a Tree. The campaign was a city-wide call to action to counterbalance the environmental footprint of artificial intelligence through a simple, tangible act: planting trees.

The initiative saw teams planting a range of rare and biodiversity-rich flora across 11 prominent locations in Colombo, including Viharamahadevi Park, from SLT Head Office to Lake House, and near the BMICH. These spaces, chosen for their cultural, civic, and environmental significance, now serve as living reminders of the need to harmonize technology and nature. “Project GPT is our way of balancing innovation with responsibility — a gesture to give back to the planet as we move forward in the digital age. At Activ8 Asia, we use AI tools like ChatGPT daily as part of our creative workflow. But with every typed prompt, we know there’s an unseen cost — data centers that power AI models consume vast amounts of energy and water,” said a Managing Director, Mr. Wazeel Nizar from Activ8 Asia.

Project GPT was not just about planting trees — it became a platform to ignite critical conversations around digital sustainability. Through leaflet distribution, interactive signage, and a targeted social media campaign, the initiative engaged the public with compelling insights into the environmental toll of emerging technologies. It highlighted the often-overlooked energy and water consumption of data centers that power AI tools. By sharing practical tips to reduce one’s digital carbon footprint, the campaign encouraged individuals to become more conscious users of technology. The newly planted trees now serve as powerful symbols of how small, tangible actions in the real world can help offset the invisible impacts of our digital lives. The collaboration with the CMC ensured that the initiative was localized, visible, and rooted in community relevance.