Zellers re-introduces Chocolates with new flavours

The return of Zellers Chocolates aims to reshape Sri Lanka’s premium chocolate market while reviving cherished memories from the past. Zellers stands as a pioneer in local craftsmanship and innovation, as fine chocolates have become a beloved indulgence and synonymous with amazing moments.

As Sri Lanka’s first homegrown chocolate manufacturer, founded in 1964 by A.G. Hinniappuhami, the visionary Founding Chairman of Maliban, Zellers has a special place in the hearts of Sri Lankans.

Known for its use of premium cocoa and its commitment to the ‘bean-to-bar’ concept, Zellers created chocolates that were not only rich in flavour but also in heritage, and it is this very tradition that the brand aims to revive with a range of new offerings.

Sourcing the finest cocoa from Ghana, the core range includes varieties like Milk Chocolate, Cashewnut Chocolate, Fruit & Nut Chocolate, and the ever-popular Crispies.

Taking things to a new level of chocolatey goodness, Zellers is also introducing several exciting novel products that are a first for the Sri Lankan market.

Zellers is launching an enticing collection of chocolates featuring creamy fillings at their centre. These indulgent treats are made with the finest ingredients and come in a range of luxurious flavours, such as nut mix cream pistachio, almond, hazelnut nut, cookie crumble, coconut, and strawberry.

Maliban Group Chairperson Kumudika Fernando said; “As the granddaughter of  Hinniappuhamy, the founder of Zellers, I am proud to launch this iconic chocolate brand under the Maliban Biscuit Group.”

“For decades, Maliban has been a beloved part of Sri Lanka’s Biscut culture. We are excited to rekindle that nostalgia with a modern twist, appealing to both loyal fans and a new generation of Zellers enthusiasts.”

Maliban Group, Group CEO Ravi Jayawardene stated; “Chocolate is a rapidly evolving segment in Sri Lanka, and at the heart of the Maliban brand is our unwavering commitment to quality, which has been passed down through generations.”

“With the launch of Zellers chocolates, we are proud to extend this legacy of excellence to our new range, ensuring that Zellers embodies the same high standards that our consumers have come to expect from Maliban.”

Appealing to a modern audience, Zellers has also introduced vibrant new packaging designed to appeal to younger generations. As a subsidiary of Maliban, Zellers benefits from being part of a heritage brand that has been synonymous with quality and excellence for over 70 years, and is now enjoyed in over 50 countries.