Olu Tropical Water Successfully Raise Funds Towards Leopard Conservation

• LKR 1 million donated to Wilderness & Wildlife Conservation Trust
• Pledges to continue its efforts, recognizing the critical need for conservation

In a landmark effort to protect Sri Lanka’s precious wildlife and ecosystems, Olu Tropical Water, in partnership with the Wilderness & Wildlife Conservation Trust (WWCT), has donated 1 million rupees to aid in the restoration of essential wildlife pathways in the Central Highlands in view of World Wildlife Day. The initiative, “Corridors for Conservation – Central Highlands,” focuses on preserving and restoring the cloud forests of Sri Lanka while ensuring the protection of the endangered Hill Country Leopard.

This initiative was commemorated with the unveiling of the limited-release “Leopard Edition” of Olu Tropical Water on International Leopard Day in 2023. A direct contribution was made to the Corridors for Conservation initiative through every bottle of Olu Tropical Water “Leopard Edition” sold, ensuring that consumers played an active role in conservation efforts.

For the past seven years, Olu Tropical Water and WWCT have worked in partnership to champion sustainability and biodiversity conservation. The initiative aims to restore fragmented habitats, establish wildlife corridors that promote genetic diversity, conduct critical research, and foster coexistence between humans and leopards through education and public outreach.

“We have seen firsthand the urgency of protecting the rapidly depleting cloud forests of the Central Highlands,” said GM of Liquid Island Shalindri Malawana. “By restoring these fragile ecosystems through planting native tree species, managing invasive species, and creating biodiversity corridors, we are not only safeguarding Sri Lanka’s unique wildlife but also enhancing the sustainability of vital water resources.”

Speaking on the partnership Co-Founder of WWCT Anjalie Watson noted that “Just as our work has evolved, so too has our partnership. For this kind of work, we often need support that is adaptable and willing to grow alongside it. You can’t simply plan everything in advance and say, ‘This is all that needs to be done’—that approach is often inadequate. Our collaboration with Olu has been truly wonderful in this regard."

Olu Tropical Water remains committed to working with WWCT to further its efforts in leopard conservation, recognizing the critical need to protect this endangered species. Through its limited-edition bottles, the brand continues to raise awareness and funds to support this vital cause.

ENDS

About Us:

Olu Tropical Water is the flagship brand of Liquid Island Pvt. Ltd. Founded in 2021, the company is a beverage company with a portfolio of reputed and trusted product lines, including Pelican Island mixers, Fever-Tree Indian tonic water, and Monin flavored syrups.

Image captions:

Shalindri Malawana, GM of Liquid Island, presents funds to Dr. Andrew Kittle and Anjali Watson, Co-founders of the Wilderness & Wildlife Conservation Trust