Mark and Comm partners with Meridian Creative Solutions to deliver integrated brand transformation

Mark and Comm (Pvt) Ltd, Sri Lanka's leading boutique public relations (PR) and communications agency, has formed a strategic partnership with Meridian Creative Solutions, extending the agency’s unified offering that addresses the full spectrum of modern brand building, from reputation strategy to technical execution.

The collaboration brings together Mark and Comm's 14+ years of strategic communications, brand positioning, crisis management, corporate affairs and media relations expertise with Meridian's capabilities in custom software development, UI/UX design, and digital ecosystem architecture, addressing a critical market gap where brand narrative and digital capability remain disconnected.

"Brand reputation and digital infrastructure are no longer parallel tracks. They're interdependent," said Thanzyl Thajudeen, Managing Director of Mark and Comm. "Organizations need platforms that embody their narratives, systems that deliver on brand promises, and digital experiences that reinforce positioning. This partnership delivers that continuity."

Mark and Comm brings to the partnership its established reputation for PR-led ideas and strategies, alongside its international network spanning the GlobalCom PR Network's 100+ countries, PRCA APAC corporate membership, and non-exclusive affiliations with leading global agencies. The agency, established in 2011, is known for its agile boutique model and strategic counsel approach, and has been recognized for industry leadership and advocacy, including elevating Sri Lanka's PR and media standards through various industry initiatives.

Meridian contributes proven advanced engineering capabilities in Next.js development, blockchain, Web3 development, custom ERP, CRM, and POS systems, alongside UI/UX design, branding, illustration, and packaging expertise.

“Strategy without the infrastructure to deliver it remains theoretical; technology without brand intent becomes mechanical,” said Viraj Adhihetty, CEO and Chief Product Officer of Meridian Creative Solutions. “This partnership bridges that divide, aligning reputation strategy with digital capability to help brands build a stronger, more sustainable digital presence.”

With a portfolio spanning SOZO Beverages, Rank Holdings, Geoffrey Bawa Trust, Hemsons International, and Moose Clothing Company, plus project experience across Australia, the UK, and the US, Meridian delivers digital ecosystems that are both visually distinctive and technically robust. The firm has also developed its own specialized platforms for apparel manufacturing and retail management, as well as for travel and experience operators, demonstrating its ability to translate industry insight into scalable digital products.

The partnership reflects broader trends in professional services where traditional functional boundaries between communications, marketing, design, and technology are dissolving in favor of integrated approaches that recognize modern business challenges resist siloed solutions.

The partnership serves heritage brands undertaking digital transformation, growth-stage companies requiring integrated solutions, and international organizations seeking regional market entry with strategic and technical grounding.