DarazMall Introduces Authenticity Guarantee Ahead of 11.11 to Elevate Brand Shopping Experience

Daraz, South Asia’s leading e-commerce platform, announced an upgraded experience for DarazMall ahead of 11.11, the biggest sale of the year. The one-stop branded destination on Daraz recently unveiled a refreshed brand look and introduced its promise of authenticity with a three-times cashback guarantee*, offering shoppers greater peace of mind and convenience through a seamless brand shopping journey.

As South Asia’s first and only virtual mall, DarazMall has grown into the trusted online home for over 1,500 brands and millions of customers across the region. It features a wide range of local and international names across Fashion, Beauty, Electronics, Home and Lifestyle, among others, featuring popular brands such as Apple, Samsung, Abans, Baseus, Innovex, Unilever, Hayleys, Hemas, Marvel, Diamond Best Food, Spa Ceylon, Maliban, Moose, Amante, The Factory Outlet, Spring & Summer, Celcius, Swisstek, Quantum Fitness, Phoenix Plastics, Arpico and Promate. The new DarazMall design highlights a signature purple and orange palette, reflecting its renewed focus on authenticity, innovation, and a vibrant brand shopping experience.

Ben Yi, Chief Commercial Officer of Daraz Group said: “DarazMall plays a key role in Daraz's overall business strategy as local and international brands pursue omnichannel growth across South Asia. Through DarazMall, we are redefining how brands and consumers connect online, built on trust which is increasingly valued by today’s online shoppers, and reinforced through our Authenticity Guarantee.” 

DarazMall continuously enhance the customer journey for those who prefer official brand channels for authentic products, warranty assurance, and reliable after-sales support. With multiple payment options, exclusive card offers, convenient door-to-door delivery, responsive customer services and priority returns, DarazMall has become a trusted destination that delivers quality and confidence in every purchase.

This 11.11, DarazMall brings both excitement and assurance to shoppers with more than 17 million branded items available. Beyond its authenticity guarantee with three-times cashback, shoppers can look forward to exclusive brand deals that pair product discounts with Free Delivery, and grab Flash Vouchers of 60% off to unlock top brand offers during Brand Rush Hours each day. Customers can also enjoy delivery in as fast as two days and hassle-free 14-day returns for a worry-free shopping experience.

“We have been partnering with Daraz Sri Lanka for more than a decade, and it is exciting to see how the platform has helped us reach customers across the country through our official flagship stores on DarazMall. Shoppers can explore our full, authentic range of products from leading brands, including Sharp, Samsung, LG, Panasonic, Philips, Sony, and OnePlus, in one trusted place. We are especially excited about the upcoming 11.11 mega sale, where together with Daraz we will be bringing some of our biggest offers of the year, with discounts of up to 50% for consumers,” stated Dulana Wasooriya, Chief Manager (Electronics), Brown Electronics.

DarazMall provides stronger brand credibility compared to non-official sellers, as only verified brands and authorized sellers can operate on DarazMall. They benefit from direct access to Daraz’s vast customer base of 5 million across Sri Lanka, the platform’s annual campaign calendar, exclusive sales events such as Super Brand Day, and the platform’s integrated logistics network.

In addition, DarazMall value-added service suite offers traffic acceleration, conversion boosting tools, precision marketing, influencer reach, and professional brand support to deliver a holistic growth engine for brands both during regular business periods as well as mega campaigns such as 11.11.

• Through Early Bird and Flash Sale programs, brands gain immediate exposure for new launches and limited-time deals, unlocking up to 200% more visibility and faster sell-through. 

• Conversion-driving features such as Free Shipping Vouchers and Voucher Max further reduce purchase friction, boost average order value, and incentivize repeat purchases. 

• Daraz Marketing Solutions (DMS) leverage AI-driven targeting to convert traffic efficiently at lower cost, while the Affiliate Program enables brands to tap into influencer networks for broader, authentic reach. 

• Complementing these tools, Daraz Business Solutions (DBS) offers end-to-end e-commerce management, helping sellers scale operations and transform into leading brands on DarazMall.

“By empowering brands with visibility, marketing, and fulfillment support, we are strengthening their digital presence while giving South Asian consumers an elevated and reliable way to shop online,” Ben added.

Shoppers can easily discover DarazMall through the dedicated DarazMall channel on the Daraz app or website homepage. Products featuring the “Mall” badge can also be clearly identified throughout the shopping journey, assuring customers that every purchase comes from verified brand partners or sellers, backed by guaranteed authenticity and reliable service.

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About Daraz Group

Founded in 2015, Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce. 

For more information, please visit www.daraz.com or follow Daraz on LinkedIn for regular corporate updates.