clock December 24,2023
SriLankan’s Ramayana ad earns Indian online praise

SriLankan’s Ramayana ad earns Indian online praise

An advertisement by SriLankan Airlines showcasing the “Ramayana Trail”, a journey through the iconic locations connected to the story of Ramayana, has won hearts on the internet.

The advertisement delighted X users who praised the initiative by SriLankan Airlines to promote spiritual tourism through the story of Ramayana.

“What an outstanding advertisement. It will really appeal to so many people to visit Sri Lanka,” wrote one user. “Such a spectacular ad. Our tourism sector needs to learn from this,” said another user.

A third user called it “one of the best airline advertisements”, while another said, “What a remarkable advertisement! Highlighting historical sites from the Ramayana, it’s sure to spark curiosity and draw many to explore Sri Lanka’s rich heritage.”

“Srilanka will be my next big trip. When I went to Bali I was mesmerized by its hospitality, beauty and heritage,” read a comment. The five-minute advertisement shows a grandmother narrating the story of the Hindu epic to her grandson from a children’s book.

“All the places in the Ramayana are real. Today we know Lanka as Sri Lanka,” she says, as the video shows visuals of Ravan’s Cave near Ella town, where Sita is believed to have kept before she was moved to the

Ashoka Vatika inside the demon king’s palace. The video also showcases the Seetha Amman Temple, also known as Ashok Vatika Sita Temple, which is maintained by the Indian Tamils of Sri Lanka. ( www.hindustantimes.com)


Source:Daily News

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