Sri Lanka Insurance Corporation General Limited hosts 2nd General Insurance Pinnacle Achiever Awards in Indonesia

Sri Lanka Insurance Corporation General Ltd. (SLICGL), Sri Lanka’s only A+ Fitch-rated General Insurer, proudly hosted the 2nd Annual General Insurance Pinnacle Achiever (GIPA) Awards Ceremony in Indonesia, honouring the Top 33 Sri Lankan and 10 Indonesian General Insurance sales professionals.

The Indonesian ceremony, held in collaboration with J.B. Boda, Indonesia, celebrated multi‑faceted excellence that extends past sales volumes, recognising sustainable practices, customer‑centricity, and professional discipline.

GIPA is the world’s first dedicated recognition platform exclusively for General Insurance sales professionals. It was initiated by SLICGL and hosting the GIPA Awards with overseas winners bring added demonstrating SLICGL's long-term commitment to industry excellence, upliftment, and global collaboration

For over 60 years, SLIC has been a recognised leader in the insurance industry in Sri Lanka. SLICGL identified a long-standing gap in global recognition for General Insurance sales excellence.

Life Insurance has established aspirational international benchmarks such as the Million Dollar Round Table (MDRT) and the Life Insurance Marketing and Research Association (LIMRA). MDRT is a global association recognizing the highest-performing life insurance and financial services professionals for their excellence, ethics, and client service. LIMRA is an international research and professional development organization that sets industry benchmarks and provides training, insights, and standards to over 850 companies worldwide.

Accordingly, SLICGL conceptualised GIPA in 2023 as a structured recognition and development framework. Built on six performance pillars including volume recognition, new business contribution, business retention success, year-on-year growth, business sustainability and profitability, and national or organisational ranking, GIPA sets a new global benchmark for professionalism, sustainability, and customer value in GI sales. Recognition levels include GIPA Achiever, GIPA Star, and GIPA Legend. 

In addition, the significance of the awards lies in its global-first positioning. Aligning with international performance parameters, the awards seek to offer independent, standardised, and professionally governed evaluation. They fill a decades-long industry void, seeking to bring General Insurance sales on par with established Life Insurance benchmarks. For sales professionals, GIPA seeks to provides a career pathway with international recognition.

GIPA is being gradually elevated from a national initiative to an international platform. SLICGL strives to enable knowledge exchange among GI professionals worldwide, raising standards in markets, and establish emerging markets such as Sri Lanka can lead globally recognized industry frameworks.