Breaking News
Shalini
Shalini
May 21 2026
76The Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, has officially announced the launch of the National Sales Awards (NSA) 2026, marking the prestigious platform’s 25th Anniversary milestone in recognizing and rewarding exceptional sales professionals across the country.
The SLIM National Sales Awards have been Sri Lanka's premier platform for 25 years, recognizing individuals and teams that have excelled in sales performance, leadership, innovation, and business growth. By honouring the professionals who are essential to the advancement of organizations and the national economy, NSA 2026 continues this legacy.
The official launch now opens entries for organizations and sales professionals representing diverse industries across Sri Lanka. Top-performing individuals and teams that have shown excellence in their respective fields are urged to be nominated by corporate organizations, CEOs, Heads of Sales, HR and Talent Development teams, and sales professionals.
NSA 2026 seeks to inspire the next generation of sales leaders while strengthening the standards and professionalism of Sri Lanka's sales community as the awards platform celebrates its silver jubilee edition.
Through its transparent and rigorous evaluation process, which is carried out by renowned industry leaders and experts, NSA has established a strong reputation over the years as the country's most credible and prestigious sales recognition platform. In Sri Lanka's corporate sector, the platform has grown to be a benchmark for professional recognition and career achievement.
Mr. Enoch Perera, President of Sri Lanka Institute of Marketing (SLIM), stated, "As we celebrate the National Sales Awards' 25th anniversary, we are pleased to recognize a significant milestone in honoring Sri Lanka's sales professionals who continue to propel businesses and the economy ahead. NSA has emerged as a symbol of sales excellence during the last 25 years, honoring the dedication, resilience, and achievements of the country's sales community. As we welcome worldwide participation and take NSA to the global stage, this landmark edition also ushers in an exciting new chapter. Through this expansion, we hope to foster innovation, collaboration, and international best practices while comparing Sri Lankan sales skills to worldwide standards. NSA 2026 is not only a celebration of our legacy, but also a bold step toward elevating the prestige of Sri Lankan sales excellence on a global platform.”
Shifting the focus to the operational delivery of the programme, Mr. Rajiv David, Vice President - Events & Sustainability, Sri Lanka Institute of Marketing (SLIM), noted, "Celebrating the SLIM National Sales Awards' 25th anniversary is an important step toward showcasing Sri Lankan sales excellence internationally as well as a tribute to the sales professionals who drive business growth.NSA 2026 emphasizes how important sales professionals are to generating revenue, enterprise success, and economic progress.”
Turning attention to the capability development and professional growth dimension of the awards, Mr. Manthika Ranasinghe, Vice President - Education & Research, Sri Lanka Institute of Marketing (SLIM), emphasized, "Seeing so many SLIM Sales Diploma graduates contribute significantly to the sales community—some even going on to serve as NSA jurors—is incredibly inspiring. This illustrates how crucial it is to integrate education, exposure to the industry, and experience in order to consistently raise the bar and professionalism of the sales profession.”
From the perspective of maintaining fairness, integrity and evaluation excellence, Mr. Jerome Jayasinghe, Deputy Head of Jury - SLIM NSA 2026, highlighted, “The National Sales Awards has evolved into Sri Lanka’s most prestigious platform for recognizing excellence within the sales fraternity, and the 25th anniversary marks a significant milestone in that journey. Sales professionals play an important role in driving organizational growth and business success, making continuous development and recognition more important than ever. NSA continues to provide a valuable platform for individuals to showcase their talent, professionalism, and achievements while inspiring the next generation of sales leaders across Sri Lanka.”
Mr. Damith Jayawardana, Project Chairman of the Sri Lanka Institute of Marketing National Sales Awards 2025, stated, “Marking 25 years of the National Sales Awards is a defining milestone that shows the growth and evolution of Sri Lanka’s sales profession. Over the years, NSA has become one of the country’s most prestigious platforms for recognizing excellence, leadership, and performance in sales. As we celebrate this silver jubilee, NSA 2026 stands as both a tribute to the resilience and contribution of sales professionals and an ongoing commitment to enhancing the importance of the profession. It is a privilege to lead this initiative, and we warmly invite the industry to be part of this landmark celebration of excellence.”
Offering a broader institutional perspective on the awards’ legacy, Mr. Chamil Wickramasinghe, CEO of Sri Lanka Institute of Marketing (SLIM) added, “The National Sales Awards' 25th anniversary is a testament to the significant impact and development of Sri Lanka's sales profession. In addition to inspiring and empowering the upcoming generation of sales leaders to propel growth and innovation across industries, NSA has been a benchmark for excellence, professionalism, and performance for 25 years.”
By recognizing professionals in a variety of emerging sectors and categories and showcasing the resilience, adaptability, and leadership displayed by sales professionals in the current dynamic economic environment, NSA 2026 will continue to reflect the evolving landscape of modern business and sales.
The awards platform's standing as the premier national recognition program for sales excellence has been solidified by the consistent involvement of leading organizations from a variety of industries.
The SLIM National Sales Awards are now more than just an awards ceremony; they are a national movement that empowers and elevates the sales profession and fosters a greater appreciation of the strategic role that sales professionals play in organizational success and economic advancement.
By showcasing success stories, leadership journeys, and the impact of excellence in salesmanship, the initiative also acts as a source of inspiration for young executives, aspiring sales professionals, and the broader business community.
Applications and entry submissions for NSA 2026 are now officially open.
For more information, entry details, and application submissions, visit SLIM National Sales Awards Official Website.
For sponsorship tie-ups and related inquiries, please contact: Gangani Liyanage, Head of Division - Events at [email protected] / 070 326 6988 or Avishka Attanayake, Junior Executive - Events at [email protected] / 071 841 7591.
Source: Adaderana
