DFCC Bank’s Focus on Women’s Financial Inclusion Gains Recognition as Sri Lanka Tamil Women’s Union Honours Trailblazing Women

DFCC Bank’s focus on women’s financial inclusion was recently reflected in the recognition of Shera Hassen, Vice President – Head of Pinnacle & Aloka Proposition, for her role in advancing women’s participation in the economy.

With over 30 years of experience in the financial sector, Shera has contributed to shaping customer-focused banking solutions with a clear emphasis on expanding access and opportunity for women. Her work has been closely aligned with the development of DFCC Aloka, the Bank’s dedicated proposition for women, which brings together tailored financial solutions, advisory support, and engagement platforms designed to support women across different stages of their personal and business journeys.

Her recognition comes at a time when financial inclusion is moving from a parallel agenda to a central driver of sustainable growth. Through DFCC Aloka, DFCC Bank has taken a structured approach to this shift, focusing not only on access to finance, but also on enabling participation, strengthening confidence, and supporting long-term progress.

Commenting on the recognition, Shera Hassen said, “Expanding access is only one part of the equation. What matters equally is creating the conditions for women to participate, grow, and lead with confidence. DFCC Aloka has been built around that thinking, and this recognition reflects the work that continues behind it.”

The recognition was presented at the Sri Lanka Tamil Women’s Union International Women’s Day celebration, which brought together leaders across sectors to acknowledge contributions to public service, the arts, and social impact. Among the other recipients were philanthropist Yogeswari Wijeyaratnam, actress Swarna Mallawarachchi, and Senior Deputy Director of Customs Shanthini Dinesh, reflecting the breadth of impact recognised through the platform.

Through DFCC Aloka, DFCC Bank continues to focus on enabling women through relevant financial solutions and sustained engagement, positioning inclusion not as a standalone initiative, but as an integral part of how the Bank supports economic participation and long-term development.

Source: Adaderana