GRI’s ULTIMATE GREEN XT Earns Another Major Sustainability Award at Automechanika Dubai

GRI Tires is proud to announce that its innovative ULTIMATE GREEN XT tire has been recognized at the Automechanika Dubai Awards, held last week in Dubai, where it was named Winner – Sustainable Product of the Year and also received the Highly Commended recognition – Innovative Product of the Year.

These latest achievements follow the product's Best Innovation in Sustainability award at ProMat 2025 in Chicago earlier this year, further reinforcing the growing global recognition of the ULTIMATE GREEN XT for its responsible material use and reduced environmental impact.

The Sustainable Product of the Year and Innovative Product of the Year categories recognize exceptional achievements that promote environmental responsibility and innovation within the global automotive and mobility industry. This dual recognition highlights GRI’s continued commitment to sustainability-driven innovation and advanced tire technology.

The ULTIMATE GREEN XT, instantly recognizable by its distinctive green color, represents a significant advancement in environmentally conscious tire manufacturing. Developed with a strong focus on sustainability, the tire incorporates environment-friendly materials and advanced production practices designed to reduce environmental impact while maintaining high standards of performance, durability, and safety.

Winning Sustainable Product of the Year reflects the tire’s contribution toward more sustainable mobility solutions, while being Highly Commended – Innovative Product of the Year acknowledges its distinctive design concept and progressive engineering approach that set it apart in the global tire market.

This latest recognition builds on the momentum of the ULTIMATE GREEN XT’s Best Innovation in Sustainability award at ProMat 2025, reinforcing its growing global impact. Automechanika Dubai is the largest international trade show for the automotive aftermarket across the Middle East, Africa, and South Asia, bringing together global industry leaders and innovators. Recognition at this prominent event underscores the international relevance and growing impact of GRI’s sustainability-focused innovations.

“This recognition at Automechanika Dubai is a proud milestone for GRI,” said Barry Guildford, Global Commercial Director of GRI. “The ULTIMATE GREEN XT reflects our vision of delivering innovative tire solutions that support sustainability while meeting the evolving needs of our customers worldwide.”

GRI remains dedicated to advancing sustainable tire technologies through continuous research and innovation. The continued success of the ULTIMATE GREEN XT, following its ProMat 2025 recognition, further strengthens GRI’s position as a forward-thinking brand, driving meaningful progress in the global automotive industry.