Digital Marketing Association of Sri Lanka (DMASL) Announces New Leadership and Strategic Roadmap for 2025

The Digital Marketing Association of Sri Lanka (DMASL) announced its new Executive  Committee  (ExCo)  and  Board  of  Directors  for  the  2024/2025  term  following  its  Annual  General  Meeting  (AGM)  held  on  7th  Oct  2024.  The  event  also  unveiled  DMASL's  strategic  priorities  for  the  coming  year.  Mr.  Arjun  Jeger  was  elected  President, succeeding Mr. Umair Wolid.

Ms.  Gayathri  Seneviratne  and  Mr.  Shalendra  Mendis  were  elected  Vice  Presidents,  while  Mr.  Udara  Dharmasena  took  on  the  role  of  Secretary,  and  Mr.  Muhammed  Gazzaly  was  appointed  Treasurer.  The  AGM  reflected  on  the  successes  of  the  2023/2024  term,  notably  the  hosting  of  Sri  Lanka's  first  internationally-led  2-day  Digital Marketing Summit,  new  project initiations, and  key  policy  discussions with  government institutions.

Building  on  this  momentum,  the  new  leadership  will  focus  on  the  key  initiatives  outlined in ROADMAP 2025. These initiatives include:

Digital  Elevation:  Uplifting  digital  marketing  services  and  the  broader  ecosystem.  Strategic  Partnerships:  Strengthening  relationships  with  government  bodies  and  global  partners  to  advocate  for  policies  that  support  the  growth  of  the  digital  economy.  Community  Upliftment:  Fostering  underserved  communities  through  initiatives such as providing digital marketing skills training and supporting women  in tech via a dedicated Women's Chapter in partnership with SheLovesData. This also  includes  nurturing  the  next  generation  of  digital  marketers  through  learning  initiatives.  Research  Initiatives:  Conducting  data  collection  to  inform  strategic  decisions.

"DMASL has completed three years as a professional association, and over the years,  we  have  conducted  numerous  skills  and  training  sessions  to  keep  the  digital  marketing  field  thriving—most  notably  through  our  flagship  event,  the  Sri  Lanka  Digital Marketing Summit," said Mr. Arjun Jeger, President of DMASL.

"In the upcoming year, our plan is to raise the bar even higher, helping professionals  and the country position Sri Lanka as a digital services export hub for the world. At  the  same  time,  we  aim  to  encourage  more  people  to  join  this  dynamic  industry.  DMASL remains dedicated to its objectives of setting professional standards, ethical  guidelines, and best practices for the digital marketing industry in Sri Lanka. We will  continue  to support  the continuous professional development of our members and  provide them opportunities for exposure at an international level," said Mr. Jeger.

He  further  emphasized,  "Through  initiatives  like  skills  training,  research,  and  strategic partnerships, DMASL aims to foster an environment where digital marketing  professionals can  thrive, innovate, and make a meaningful contribution  to both  the  local and global digital economies."

A newly established Steering Committee (SteerCo) will support  these initiatives by  identifying  potential  partners  for  community  upliftment  programs,  conducting  research on  the digital skills gap in Sri Lanka, and building continuous networking  opportunities for the digital marketing industry.

DMASL enters the 2024/2025 term energized and focused on achieving the ambitious  goals set forth in ROADMAP 2025. The association remains dedicated to empowering  its members, driving innovation, and contributing  to  the nation's economic growth  through the strategic application of digital marketing.

Arjun Jeger, DMASL President 2024/2025

DMASL Executive Committee 2024/2025. 1st row L-R - Imesha Ruwanpathirana, Udara  Dharmasena (Secretary), Shalendra Mendis (Vice President), Arjun Jeger (President),  Gayathri Seneviratne (Vice President), Muhammed Gazzaly (Tresurer), Sagar Hiranand.  2nd row L-R Shehara Hewage, Vachintha Piyadasa, Hisham Zulfikar, Shanaka  Rathnayake, Niranka nka Perera, Randula De Silva, Umair Wolid, Shehan Selvanayagam,  Vimukthi Muthkudaaraachchi

DMASL Steering Committee 2024/2025 1st row L-R Saduni Ilakpitiya, Fioni  Hewanadugala, Yasith Amarasinghe, Nanoj Yogarajan, Nadia Wu, Yahshini Jeyavathsalan  2nd row L-R Supun Jayalath, Srinath Ramamoorthy, Tharindu Karunarathne, Amila  Pathirana, Vathsan Sharma. Absent: Seshan Jayawardana, Sonali Wijeyawardena, Anoj  Wijeyaratne, Janindu Siriwardene