Coca-Cola Sri Lanka launches Marvel-inspired Limited-edition packs with AR experience

In an exciting new collaboration, Coca-Cola Sri Lanka is bringing fans of the Marvel Universe closer to their favorite heroes with the launch of exclusive, limited-edition bottles featuring beloved Marvel characters. As part of the global Coca-Cola x Marvel campaign, this initiative celebrates Sri Lanka’s Marvel fans, combining the magic of Marvel with Coca-Cola’s refreshing uplift in every moment.

The campaign’s essence revolves around real human connections and the emotional power that Marvel’s characters bring to everyday life, especially relevant for 2024. With characters like Loki, Deadpool, Wolverine, Daredevil and Nick Fury gracing Coca-Cola’s 250ml, 400ml, and 2L packs, fans can now scan QR codes on these specially designed bottles to unlock an immersive Augmented Reality (AR) experience, accessible through Coca-Cola’s website.

Marvel fans, whether at home or out of home, can enjoy the “Uplift in Every Slump Moment”—a key message that underscores Coca-Cola’s support in moments when fans need an extra boost. The bottles dramatize these moments through engaging AR, transforming the everyday into something truly magical. 

The campaign kicks off with a compelling new TV commercial, where a woman accidentally plunges the entire Marvel Universe into chaos. However, the real magic of Coca-Cola steps in, uniting the world’s mightiest heroes to save the day in a thrilling display of action and refreshment. This marks a unique moment in the history of both brands—Marvel, which has captivated millions for nearly 85 years with its diverse characters and timeless stories, and Coca-Cola, which has been at the forefront of innovative consumer experiences for over six decades in Sri Lanka.

"The Coca-Cola x Marvel collaboration is truly special for us here in Sri Lanka. It brings together two iconic brands in a way that taps directly into the energy and excitement of today’s generation. By combining Coca-Cola’s ability to refresh and uplift with Marvel’s powerful storytelling, we are offering fans a unique experience that transcends traditional engagement. Whether through immersive augmented reality or simply enjoying their favorite beverage, we’re celebrating Sri Lanka’s Marvel fans, who crave meaningful, time-efficient experiences. This campaign truly delivers that, allowing them to connect with their favorite Marvel heroes in a way that’s fresh, interactive, and unforgettable," said Kaushali Kusumapala, Country Director - Sri Lanka and Maldives.

Coca-Cola Sri Lanka invites fans to dive deeper into the Marvel universe by visiting select locations, where they can explore exclusive content and get their hands on limited-edition merchandise. Fans are encouraged to stay updated by following Coca-Cola Sri Lanka’s official Facebook and Instagram pages, where more exciting updates and surprises await.