‘Pepsi Street Kala’brand identity launched

Pepsi has launched its new brand identity in Sri Lanka with a revolutionary public art initiative named ‘Pepsi Street Kala’. This campaign marks the first time Pepsi has introduced its revamped identity through street art globally, featuring 17 vibrant murals across the country.

The launch event took place at the Lotus Tower, South Asia’s tallest self-supported tower, transforming the city’s skyline displaying of Pepsi’s new bold colours. Attended by media, influencers and local artists, the event was a sensory feast that brought the spirit of Pepsi to life. The highlight was the illumination of the Lotus Tower, symbolizing the brand’s commitment to youth culture and creativity.

Associate Director of PepsiCo’s Area-Countries Region Anuj Goyal emphasised the brand’s dedication to engaging with Sri Lankan youth through art. “The new Pepsi logo represents a bold new chapter, enabling us to expand the horizons of visual narrative. This initiative celebrates youth, creativity and the spirit of Pepsi,” Goyal remarked., at Varun Beverages Limited Country Head Sandeep Kumar stated; “We are excited to showcase Pepsi’s refreshed brand identity through ‘Pepsi Street Kala’. This campaign celebrates the unbreakable bond Pepsi shares with the people of Sri Lanka, integrating public art experiences into their daily lives.”

The murals, strategically placed in iconic locations such as the Sri Lanka Tennis Association, Nawala and various railway stations, have quickly become popular selfie spots, drawing locals and tourists alike. Created by an eclectic group of 90 budding artists, the artworks reflect themes of food, music, dance, culture, and sports, resonating deeply with the country’s youth.

These visually immersive murals, covering over 8,000 square feet, will be on display for a limited time, offering the public a unique opportunity to engage with the brand in a vibrant new way.

 Source:Daily News