Sunquick’s “Nade Gura” Campaign Earns Dragons of Sri Lanka Gold Award for Best Digital Campaign at Dragons of Asia 2024

Sunquick, one of Sri Lanka’s leading beverage brands, has been awarded the Dragons of Sri Lanka Gold Award for “Best Digital Campaign” at the prestigious Dragons of Asia awards ceremony. This recognition was given for the innovative “Virtual Nade Gura” campaign, developed in partnership with Affinity Integrated. Through Virtual Reality (VR) technology, the campaign reimagines the legendary “Nade Gura”—the traditional guide for pilgrims ascending Adam’s Peak—allowing audiences to engage with Sri Lanka’s cultural heritage in an entirely new way.

The Dragons of Asia awards honour the region’s top marketing and digital campaigns, with the Dragons of Sri Lanka Gold Award specifically recognizing standout campaigns from Sri Lanka. The award-winning campaigns are selected by an international panel of industry experts who assess entries based on criteria such as originality, creativity, strategic insight, execution, and effectiveness in connecting with target audiences. Receiving a Dragons of Sri Lanka Gold Award signifies excellence in combining innovative strategy with meaningful audience impact, as demonstrated by Sunquick’s “Virtual Nade Gura” initiative.

The “Virtual Nade Gura” campaign aligns with Sunquick’s commitment to supporting cultural heritage and community engagement through modern technology. By transforming a revered cultural figure into an interactive experience, Sunquick offers both local and international audiences—particularly young people—an accessible and engaging way to explore Sri Lankan traditions. This project underscores Sunquick’s dedication to contributing positively to the communities it serves.

Mangala Perera, Managing Director of Sunquick Lanka (Pvt) Ltd shared his thoughts on the win, “Receiving the Dragons of Sri Lanka Gold Award for Best Digital Campaign is a tremendous honour for Sunquick and a testament to our dedication to impactful and innovative projects. With the ‘Virtual Nade Gura’ campaign, we set out to preserve and celebrate a meaningful part of Sri Lanka’s heritage in a way that resonates with today’s audience. This award highlights the potential of blending tradition with digital innovation, and it strengthens our resolve to continue creating experiences that bring cultural heritage to life for generations to come.”

Sunquick extends its gratitude to Affinity Integrated for their creative support on the “Virtual Nade Gura” campaign and looks forward to future initiatives that blend Sri Lanka’s rich traditions with modern experiences, fostering connections with culture across communities.