Senaro launches Sri Lanka’s first motorcycle premier center and all-new RR250

Senaro Motor Company has made history in Sri Lanka’s two-wheeler sector by launching the nation’s first-ever Premier Center dedicated to the motorcycle industry, located at Jubilee Post Junction, Nugegoda while also unveiling its latest motorcycle model, the Senaro RR250. Senaro, a 100% Sri Lankan-owned motorcycle company with a 23-year history, has expanded its retail footprint with the opening of its new Senaro Premier Center. Moving away from traditional showroom models, the Senaro Premier Center introduces an integrated solution that brings together sales, expert advice, genuine spare parts, and custom modifications under one roof. The new Premier Center was officially opened with the participation of former Sri Lanka cricket captains Sanath Jayasuriya and Upul Tharanga, marking the latest step in the company’s efforts to strengthen its presence in the domestic motorcycle market and enhance the customer experience.

Senaro assembles  and marketing a range of motorcycles in Sri Lanka, including the SENARO GN 125, SENARO CLICK 150i and BOXTER 125, among several other models. According to the company, its locally assembled motorcycles incorporate more than 35% local value addition, reflecting its focus on strengthening domestic manufacturing capabilities and supporting the local automotive industry. Over the years, Senaro has developed an extensive sales and distribution network covering all provinces and districts across Sri Lanka. The network provides customers with access to Senaro motorcycles as well as genuine spare parts, with the company focusing on improving availability and after-sales support across the country. The newly opened Senaro Premier Center introduces an enhanced retail concept aimed at providing customers considering the purchase of a motorcycle with a more comprehensive and premium experience. Customers visiting the center will be able to explore and experience the latest Senaro motorcycle models, obtain information and assistance before making a purchase, and access a range of related services under one roof. The facility will also cater to motorcycle enthusiasts seeking modifications and upgrades, with Senaro providing facilities to carry out such work according to appropriate technical and quality standards. A key highlight of the opening was the introduction of the Senaro RR250, the newest motorcycle to join the Senaro product portfolio. The launch further broadens the company's model range as it seeks to address evolving customer preferences in Sri Lanka’s motorcycle market. The company said it would continue to strengthen its locally assembled product portfolio, distribution network and customer service capabilities while increasing its contribution to Sri Lanka’s domestic motorcycle industry.