Munchee Dominates SLIM Digis 2.5 as the Most Awarded Brand

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), cemented its position as the undisputed leader in digital marketing by dominating SLIM Digis 2.5.  Winning the highest number of awards secured by a single brand at the prestigious competition, Munchee set a new benchmark at Sri Lanka’s foremost platform for digital marketing excellence.

The landmark victory of eight awards in total, three Silver, three Bronze, and two Merit awards, underscores Munchee’s transformation into a brand that delivers powerful, integrated marketing campaigns with digital innovation at their core. As the number one FMCG brand in Sri Lanka, Munchee continues to lead the industry with innovation at the heart of its operating philosophy. With digital platforms emerging as the most dynamic and fast-evolving media touchpoints and the future of marketing itself, Munchee remains committed to staying ahead of the curve, inspiring the industry, and setting the pace for the digital future of FMCG.

Munchee’s awards spanned multiple categories, reflecting its strength in digital-first consumer engagement, agile storytelling, and immersive experiences. In the Silver category, Munchee Savoury was recognised for Best Use of Digital in a Marketing Campaign – FMCG F&B as well as Best Use of Creator/Influencer Content while Munchee SnapIT earned Silver for Cross Media Integration. Within the Bronze category, Munchee SnapIT received accolades for Best Use of Digital in a Marketing Campaign – FMCG F&B and Digital Social Platform Integration. Additionally, the Munchee Digital Biscuit Bar received a Bronze accolade for Best Use of Experiential/Immersive Marketing. Merit awards were given to Munchee Savoury for Best Use of Digital Creative Content and Munchee Digital Biscuit Bar for Best Use of Agile/Moment Marketing.

Commenting on the milestone, Danushka De Silva, General Manager – Marketing, Ceylon Biscuits Limited, said, “We are incredibly proud of how far Munchee’s digital journey has come. What began as a bold vision to reimagine how we connect with consumers has evolved into a powerful, always-on digital ecosystem that drives impact at scale. This success is the result of relentless innovation, collaboration, and the passion of our teams and partners who believed in pushing boundaries.”

Arun Gooneratne, Marketing Manager & Lead for Digital, Ceylon Biscuits Limited, added, “These achievements are the outcome of a bold strategic revamp of Munchee’s digital ecosystem designed to place digital at the centre of everything we do. It demonstrates the power of integrating creativity, data, and technology to build consumer affinity and business growth. As we look ahead, we are excited to continue reimagining the future of digital marketing at Munchee, unlocking new ways to engage, inspire, and lead the industry.”

Organised annually by the Sri Lanka Institute of Marketing (SLIM), the SLIM Digis Awards celebrate outstanding achievements in digital marketing across industries. Munchee’s commanding performance this year reaffirms its status as a trailblazer in Sri Lanka’s FMCG sector - a brand that not only leads the market but also shapes its future.