Full-Scale Marketing for an Industry Never Seen Before in Sri Lanka: How This Video Games Marketing CEO is Making it Happen

It was Raveen Wijayatilake's passion for gaming that brought together many fellow gamers back in 2007. From becoming an IOC (International Olympic Committee) certified Sports Administrator, to hosting premier Esports tournaments the world over (including Play Expo & Comic Expo around the island), these illustrious beginnings of his have since grown to now serve a niche industry of marketing - but only for video games. 

The first of its kind in Sri Lanka, InGame Esports (IGE), known in Sri Lanka as Gamer.LK, founded by Wijayatilake, is a video games marketing agency that powers game developers and publishers with holistic go-to-market strategies - from broadcast and event management, to global PR, content creation, and media placements both online and offline. 

With 100+ campaigns thriving across 6 countries, and with leading names such as Tencent Games, Miniclip, Dell, Samsung and Coca Cola making their client list, IGE, with Raveen’s founding leadership, has now also established its presence in the African continent. Coined IGE V2, IGE’s AI marketing technology arm is all set to make headway as a specialised marketing offering which powers video game publishers with go-to-market strategies that are built by gamers, for gamers. 

"Video Games is a world of its own, and so are its marketing needs and challenges," remarks Wijayatilake, a recent recipient of the prestigious 40 Under 40 award by Campaign Asia, a top marketing publication in the APAC region. "When the same go-to-market strategy won't cut it for games of a similar genre, adopting a generic blueprint that's conducive to mainstream marketing, advertising, and PR is going to be a far cry from giving game publishers the traction they truly need." 

It's this gamer-centric mantra that has attracted a slew of awards for Raveen and company; from the Effie Awards and Dragons of Asia in 2023, to multiple SLIM DIGIS, including the coveted Grand Prix. "Our focus has always been on connecting game creators with the right gaming audiences," says Wijayatilake. "When we bridge gaps by tapping into what's missing, 

ABOUT GAMER.LK

Gamer.LK is Sri Lanka’s premier Games & Esports organisation with over 18 years of experience in organising Esports activities and tournaments in Sri Lanka. Gamer.LK’s consistent efforts in organising Esports events and creating a holistic ecosystem around Esports and related activities have led to rapid growth in Esports in Sri Lanka. Gamer.LK has also extended its industry expertise to international markets, mainly in South Asia by creating experiences for the region such as the IGE South Asia Cup. 

For more updates on Gamer.LK, visit www.gamer.lk, follow on Facebook at www.facebook.com/gamerlk and Instagram @gamer.lk.