CBL Foods, Roar AdX and Ogilvy unveil impact of Meta advertising through Brand Lift Study

CBL foods, one of Sri Lanka’s most loved consumer companies, in partnership with Roar AdX and Ogilvy Digital, recently presented the findings of a brand lift study conducted on the launch campaign for Roccoa, its newest product innovation.

The exclusive event, attended by CBL’s marketing leadership, Roar AdX’s Meta-certified consultants, and the team from Ogilvy Digital, showcased how the campaign not only drove awareness but also strengthened brand perception and purchase intent in measurable ways.

Brand lift studies is a proven method offered on Meta platforms to provide advertisers with a clear, data-backed view of how campaigns influence consumer attitudes. The CBL-Roar AdX collaboration marks a significant application of such a study in Sri Lanka’s FMCG sector, setting a benchmark for accountability and precision in digital marketing.

“CBL has always been committed to innovation, not just in our products but in how we engage consumers. The Roccoa brand lift study gave us real-time insights that will shape how we invest and scale future campaigns,” said Niluksha Bastiansz, General Manager - Marketing at CBL Foods.  

Roar AdX, the leading Meta managed advertising partner in Sri Lanka, stressed the strategic advantage for brands: “As competition intensifies, relying on vanity metrics is no longer enough. Studies like these help brands link digital spends directly to business outcomes,” noted Umair Wolid, Chief Marketing Officer at Roar Global.  

The Roccoa study reinforces the value of linking creativity with measurable outcomes. As brands look to optimise their investments in a competitive market, brand lift studies provide a reliable framework to evaluate performance and guide future strategy. For businesses committed to sustainable growth, such evidence-based approaches are set to become an essential part of modern marketing.

Roar AdX, Sri Lanka’s official Meta Managed Advertising Partner, is shaping the future of digital marketing in the region. Trusted by leading brands and agencies, Roar AdX delivers campaign strategies powered by Meta’s global expertise and local market insights. Backed by Roar Global, the consultancy plays a pivotal role in advancing Sri Lanka’s digital economy and setting new standards for performance-driven marketing. 

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Photo Caption: Teams from CBL Foods, Roar AdX and Ogilvy Digital that attended the event.