American Premium Water Launches Industry-First Loyalty Programme and Mobile Application to Encourage Quality Water Consumption

American Premium Water, a pioneer in the drinking water sector in Sri Lanka and a leader in the sector with over 30 years of experience, recently launched a special loyalty programme and mobile application. The event was held on 16th February 2026 at the Cinnamon Lakeside Hotel, Colombo. This is the first time that such a loyalty programme has been implemented in the bottled drinking water sector in Sri Lanka. This is a testament to American Premium Water’s commitment to providing its customers with exceptional benefits while providing them with the highest quality services.

Designed to promote healthy lifestyles, the American Premium Water customer loyalty program encourages people to drink water regularly for a healthy life and provides them with various benefits. Under this, household customers as well as companies, institutions and small and medium-sized enterprises will receive various benefits every 3 months.

The American Premium Water mobile application, launched in conjunction with this customer loyalty program, helps people maintain information about their daily water consumption and its importance, as well as quality water consumption patterns. It also provides live information on the delivery of ordered products and allows for easier payment management. In addition, as another step in its efforts to promote healthy lifestyles, American Premium Water has also planned to waive the monthly fees of selected customers who download the mobile application and use it for more than 2 months.

“As a pioneer in the industry, our main goal has always been to encourage our customers to drink enough water to live a healthy life. Drinking the right amount of water is essential for physical and mental well-being. Our new customer loyalty program and mobile app are designed to make regular water consumption a part of their daily lives. This goes beyond simply encouraging them to drink water and helps our customers create good habits that improve their energy, vitality and well-being,” said Fayyaz Fazal, Director and CEO of American Premium Water. American Premium Water is a company that has always been committed to making a positive social, environmental and economic impact. The launch of this new customer loyalty program and mobile app is a step in line with that commitment. Through the OrphanCare program, the company has supported over 90 orphanages in the country, with every purchase providing cash to underprivileged youth. Over the past decade, the company has donated over 800,000 liters of clean drinking water to underprivileged communities across the country, inspiring over 1.6 million people to lead active lifestyles. Over 45% of the company’s workforce is female, and the company recycles over 360 metric tons of plastic. In addition, the company has introduced eco-friendly glass bottles to the market, making American Premium Water the first drinking water company in the country to introduce such glass bottles. American Premium Water products, distributed islandwide, are supplied with natural mineral water from a tube well more than 200 feet deep.

With over 30 years of experience, American Premium Water has earned a number of certifications including ISO, HACCP, SLS, ABWA and HAC, earning the unwavering trust of the local market for drinking water solutions. The company aims to expand its business operations to other countries in the region in the future, paving the way for people to live healthier and more fulfilling lives through innovation, sustainability and community empowerment.