Advisory and coordination office opened in Colombo

An advisory and coordination office was recently opened in Colombo to promote the export of Sri Lankan products to foreign markets including Europe.

This will provide an opportunity to export quality Sri Lankan products to European markets such as England, France and Italy and others in America and Canada. It is expected to earn US$ 25 million this year by exporting Sri Lankan products and it is expected to increase to US$ 50 million by the end of next year. Moreover it has been projected to increase the export revenue to US$ 500 million by 2030.

These facilities will be coordinated by the Sri Lankan office of the J&N Family Choice Pvt. Ltd, which runs a chain of supermarkets in the United Kingdom. This programme will give priority to new entrepreneurs who have not been able to enter the export market so far.

“The aim of this office is to expand the export market for Sri Lankan products and give priority to new entrepreneurs who have not been able to enter the export market so far,” Managing Director of “J&N Family Choice Nayana Kumara said.

He emphasized that Sri Lankan manufacturers can create space for exporting to the European market by presenting their products to this office. In the first phase, the export market will be opened only to products that have obtained the necessary approvals for export. In the second phase, the office will provide the necessary advice and guidance to obtain approvals for products that have not obtained the necessary approvals and then these products will also be allowed to be exported.

“Quality Sri Lankan products are planned to be exported from April 1. Orders for selected products for export will be placed in the first week of March,” Kumara said. J&N Family Choice UK Chairman Jeshree Jerathinam said that the company has 65 sales centres located in the United States and it is being expanded. The company’s main warehouse of 45,000 square feet is located in Wales, UK. He further stated that there are plans to export Sri Lankan products to the United States in the first phase and then to five countries including Germany, Sweden and Belgium from May 1.

Source: Daily News