The leading brand of Hameedia ‘Signature’ has been appointed as the Official Formal and Casual Clothing Partner for Sri Lanka Cricket (SLC) from 2024 to 2027.
The formal announcement of the partnerships took place at a special ceremony at Galle Face Hotel on Saturday where the Memorandum of Understanding (MOU) was exchanged.
Under this significant partnership, Signature will proudly sponsor and empower the national men’s and women’s cricket teams as their provider of formal and casual attire for upcoming tournaments, including prominent events organised by the International Cricket Council (ICC) and Asian Cricket Council (ACC). This marks yet another milestone in the brand’s long-standing association with Sri Lanka Cricket, having previously partnered with SLC during the historic 1996 Cricket World Cup and the 2014 T20 World Cup, both victorious moments for the nation. Signature also served as the Official Formal Clothing Partner of Sri Lanka Cricket during the ICC Men’s T20 World Cup 2024, continuing its legacy of supporting Sri Lanka’s national cricket team during significant international events.
Cryshantha Kapuwatta Acting Secretary of SLC said we are very proud to associate with Signature one of the brand of Hameedia Group for official Formal and Casual Cloting. It’s a Sri Lankan creation made by Hameedia and especially It’s Managing Director Fauzal Hammed’s commitment of making Clothing industries and being a designer of making Sri Lanka men’s and women’s cricket team.
From the time Duleep Mendis captained Sri Lanka team Hameedia had close relationship with SLC said Fauzul Hameed MD Hameedia and that time we were the big choice and once again SLC selected us and always have a good connection with cricket teams and Signature brand give them proud added Fauzul Hameed.
Sri Lanka white ball team skipper Charith Asalanka and Test team skipper Dhanajaya de Silva said Sri Lanka team is well prepared for future series and this type of sponsorship always helps to build players’ good personality and make them a good disciplinary player.
Source:Daily News
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