“Businesses need to adopt fast to new technology such as AI”

A lot of the corporates are not ready to adopt Artificial Intelligence (AI) , said Executive Vice President / Group CIO of John Keells Holdings PLC & Director /CEO of John Keells IT Ramesh Shanmuganathan. He mentioned this at an event organized by Salesforce in Colombo yesterday.

Shanmuganathan also said that most of the organizations are still grappling with transactional dominance in dominion getting their ERPs, fundamental transactions in order. None of the corporations are ready to adopt and maturity has to be evolved. The process of transforming into AI is a gradual phase.

“From zero, you can’t go to hundred at once. That should be done in gradual steps and I feel that the corporates have to probably understand that and shift gear faster.” Ramesh added.

Salesforce, the number one CRM, powered by AI technology and capabilities, reinforced its commitment to digitally transforming businesses in Sri Lanka, aligning with the country’s 2030 vision for a digital Sri Lanka. Leveraging Salesforce’s cutting-edge innovation around Artificial Intelligence (AI) and automation, Salesforce will revolutionise customer experiences for businesses across industries in Sri Lanka, unlocking significant business value.

CRM is also the fastest-growing enterprise application software category worldwide, making Salesforce knowledge a critical skill for IT professionals, and a requisite for hiring. Aligning with Sri Lanka’s 2030 vision of digitally empowering the country for innovation, inclusion and sustainable growth, Salesforce highlighted the value of digital strategies focused on AI, data and trusted CRM practices, fueling innovation across the country’s business landscape.

Salesforce recently launched Agentforce, a suite of autonomous, customizable agents and tools that work side by side with employees and workforce. With Agentforce, any organization can build, customize and deploy their own agents quickly and easily, with low code tools. Agentforce’s limitless digital workforce of AI agents can analyse data and take action on tasks like answering customer service inquiries, qualifying sales leads and optimising marketing campaigns.