Unlocking Consumer Insights: Exploring the 2024 SLIM-Kantar People's Awards Research Methodology – "Know What"

In a significant advancement for Sri Lanka's marketing arena, the Sri Lanka Institute of Marketing (SLIM) has recently announced the launch of the 2024 edition of the SLIM-Kantar People's Awards. This event stands out as the only awards ceremony in the nation dedicated to honouring the choice of the people. It is set to reveal the brands and personalities close to their hearts.The 19th edition of the SLIM Peoples Awards is on the horizon, featuring the partnership between SLIM and Kantar, a leading global research agency, since 2021. This collaboration has elevated the credibility of the SLIM-Kantar People's Awards, ensuring rigorous research methodologies are incorporated into the process starting in 2022.

From the webinar, attendees received valuable insights into the research methodology used by the SLIM-Kantar People's Awards, which made up 80% of the session's content. Himalee Madurasinghe, Head of Kantar, explained the methodologies and associated research standards, offering attendees a deeper understanding of how brands and personalities are identified based on their resonance with the Sri Lankan populace.Mr. Manthika Ranasinghe, the Project Chairman of the 2024 edition, emphasized the importance of educating participants on the scientific research methodology behind the awards selection. For those who were unable to attend the webinar, the recorded session is available for viewing on SLIM People's Awards social media platforms, including Facebook, Instagram, and LinkedIn.

Adding value to the webinar, Mr. Gayan Perera, Vice President of SLIM, emphasized the importance of understanding various scientific methodologies, stressing the value of data-driven decision-making in today's competitive market environment. Furthermore, he highlighted that award recipients are not chosen randomly; they are a reflection of the nation's standards and preferences. During the webinar, Attendees were encouraged to leverage the insights provided by the SLIM-Kantar People's Awards to inform their marketing strategies and strengthen their brand positioning.Stay informed with the exciting updates regarding the SLIM Peoples Awards! If you were unable to attend the webinar, you can stay updated by visiting the SLIM Peoples Awards social media pages. There, anyone has the opportunity to watch the webinar live without missing anything.

Additionally, for those eager to delve deeper into the research data findings presented during the event, they will be available for purchase directly from SLIM starting March 20th.The highly anticipated Grand Finale is set to take place on March 19th at the prestigious Monarch Imperial Colombo. It promises to be a glamorous affair attended by corporate luminaries, media personalities, and esteemed celebrities. Stay connected and be part of the excitement surrounding this prestigious event!