TikTok Launches Time and Well-being Features for Users

TikTok announced today the launch of its new Time and Well-being space for its users. This new update introduces a range of features designed to help TikTok users build mindful digital habits.  This initiative underscores the platform's commitment to fostering a positive and balanced online experience.

While emphasizing safety and Community Guidelines, TikTok has been expanding its features that include its recently enhanced Family Pairing features and the ability to pause teens' access with the Time Away feature. This year, TikTok also introduced a meditation feature for teens to support them as they wind down at night. And now TikTok provides more experiences for its users with dedicated tools to practice mindfulness, find relaxation, and develop healthier digital habits.

Building Positive Digital Habits

Across Bangladesh, people use TikTok to discover interests and connect with communities such as #JournalTok and #NatureTok. Now the new feature, 'Time and Well-being', makes it easier than ever for the community to relax and unwind. It replaces the previous screen time management page and offers new features, including:

An affirmational journal, allowing people to set their intention for the day, with more than 120 different affirmation cards to download or even share with others.

A soothing sound generator, featuring the sounds of rain, waves, and white noise. Survey data shows that people who use TikTok are 14% more likely than non-users to listen to music to help them sleep or relax*.

Breathing exercises, featuring different types of mindful breathing

More Digital Well-being and Mindful Experience

TikTok is rolling out the new Time and Well-being space with the launch of four new Well-being Missions. These are a series of short, engaging missions designed to help people develop long-term balanced digital habits. As people complete missions, they earn badges that encourage and reinforce mindful behaviors.

The features include an eight-week Sleep Hours Mission where users can grow a virtual 'Well-being tree, a daily screen time badge for staying within set limits, and a weekly mission to check screen time reports to review time spent on the platform.

Users can also invite their friends to participate to experience these features through the Well-being Ambassador Mission feature.

By completing these missions, users earn digital badges that reward and reinforce their mindful engagement. These missions were developed with insights from the Digital Wellness Lab, TikTok research, and feedback from its Youth Council. Space emphasizes positive reinforcement over restrictions. Research shows two-thirds of teens find tools for managing digital time useful.