SLT-MOBITEL unveils ‘The Directory’ 2023/24 as refreshed and advanced national business directory

As a one-stop-shop for all marketing and advertising solutions for Micro, Small and Medium Businesses (MSMBs), SLT Digital Services (Pvt) Limited (SLT-DIGITAL), a fully owned subsidiary of SLT-MOBITEL, the National ICT Solutions Provider, unveiled ‘The Directory’ 2023/24 (The Rainbow Pages), the refreshed and advanced version of its national business directory.

‘The Directory’ 2023/24 is the latest version of the National Business Directory and a new tool for doing business in the country. The user-friendly guide offers enhanced features under a refreshed brand name produced with the main objective of creating additional value to existing and prospective customers, and registered vendors. In addition, ‘The Directory’ offers its business directory services through multiple mediums including as an online directory - rainbowpages.lk, a printed book, an eBook as well as a 24-hr Call Centre service (SLT 1212, Mobile 444), Call Centre.

‘The Directory’ holds the unique position of being Sri Lanka’s only National Business Directory featuring over 10,000 daily online searches, 6000+ business organizational listings, 170,000+ classified and unclassified verified listings and service categories representing all economic sectors including government institutions and places of worship.

The enhanced National Business Directory 2023/24 contains verified contact details for citizens seeking a truly local search mechanism especially for industry verticals such as hardware, construction, electrical, electronics, etc. Listing in the Business Directory 2023/24 enables vendors particularly Business to Business (B2B) and MSMBs entities to have access to Search Engine Optimization (SEO). The directory has been optimised for global internet search engines to ensure featured companies appear high in Google searches. Additionally, superior listing and advertising space empower businesses to acquire more customers.

Another enriched feature for listed and registered businesses are eligibility as suppliers for Government Sector Tenders. The government treasury circular approving registered merchants has already been issued creating progressive opportunities for vendors.

Upul Manchanayake, Chief Executive Officer, SLT Digital Services (Pvt) Ltd, stated, “The last Business Directory was printed and distributed in 2022 as the company continued to move its main focus to digital and online applications. Around 80% of print advertisers continued to advertise in the latest 2023/24 “The Directory” and its online directory. Continuously creating values to our stakeholders is one of our key strategic priorities. Keeping that in mind, today we are offering a range of Digital Marketing Solutions, web solutions, content development for our valued customers to amplify their brand messages. In the near future more new products and services will be introduced including platform based solutions.”

SLT-DIGITAL specializes in Digital Marketing, Business Directory Advertising, Digital Directory Solutions, Web Development Solutions, Event Management, Activation & Branding Services and ICT & Communications solutions in order to become the most preferred ICT and Marketing solutions provider for the Micro, Small and Medium Business (MSMBs) community in the country.

For more information visit www.rainbowpages.lk, contact the Call center service via 1212 or on the hotline 0112 399 399

Photo caption: The first copy of the latest version of the National Business Directory, ‘The Directory’ 2023/24 (The Rainbow Pages) being presented to Mr. Mahinda Siriwardana, the Secretary to the Treasury/Ministry of Finance, Economic Stabilization and National Policies by Mr. Upul Manchanayake, CEO of SLT-DIGITAL recently with the presence of Mr. Ravindra Pathmapriya,  the Director General (IT)/Ministry of Finance and the representatives of SLT-DIGITAL management team.