Singer brings latest iPhone 16 series to SL market

Singer Sri Lanka PLC announced the arrival of the highly anticipated Apple iPhone 16 series, bringing the latest innovations in smartphone technology to the local consumers. 

The new line-up, including iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max, will be available starting October 21, 2024. This launch marks a significant milestone for Singer as it reinforces the company’s commitment to delivering world-class technology and catering to the premium smartphone market in the country. The iPhone 16 and iPhone 16 Plus models feature the all-new A18 chip, offering an enhanced and seamless user experience. Both models include the innovative Camera Control feature that provides users with advanced photography capabilities, while the new Action button allows quick access to essential functions. These devices also boast a substantial boost in battery life, ensuring that the users can stay connected throughout their day without interruptions. The iPhone 16 Pro and iPhone 16 Pro Max, designed for power users, come equipped with the A18 Pro chip, delivering industry-leading CPU performance and further elevating the professional photography experience with their larger display sizes and pro camera features. The users will find a huge leap in battery life in these models, providing an extended period of use for those who demand more from their smartphones.

Commenting on the launch, Singer Sri Lanka CEO Mahesh Wijewardene said, “The introduction of the iPhone 16 series further reinforces Singer’s commitment to bringing world-class technology to Sri Lankan consumers. With its powerful new features and unmatched performance, the iPhone 16 series perfectly aligns with our strategy to cater to the premium smartphone market. We are excited to offer our customers the opportunity to experience Apple’s latest innovations and look forward to setting new standards in the local market.”

The iPhone 16 series introduces key advancements, including Apple Intelligence for a more responsive interface and a new ultra-wide camera with macro capabilities for detailed photography. Users can capture spatial photos and videos, enjoy AAA gaming with hardware-accelerated ray tracing and personalise their experience with iOS 18 customisation. Features like Messages via satellite ensure connectivity in remote areas, while the Dynamic Island integrates a 48MP Fusion camera with 2x Telephoto zoom. Wi-Fi 7 and USB-C connectivity offer faster internet and universal charging. The series comes in vibrant colours, including Teal, Ultramarine, Pink, Natural Titanium, Desert Titanium and Black Titanium.