Serendib Flour Mills celebrates 15-year journey

Serendib Flour Mills (SFML) commenced commercial operations in 2008 and for over 15 years has been driven by unwavering efforts to uplift the standard of living of all Sri Lankans with the finest wheat flour products, combining technological excellence and superior after sales service. As part of fulfilling its purpose, SFML has implemented robust food security measures to always guarantee an uninterrupted supply of wheat flour. Furthermore, the company manages five (05) regional warehouses at strategic locations in Sri Lanka stocking substantial quantity of wheat flour at any given time for easy market access for distributors, preventing any foreseeable delays in reaching customers, and affirming food security.

Vijay Sharma, CEO Serendib Flour Mills stated, “Since our founding, SFML’s purpose has been to nourish Sri Lankan families with essential, quality wheat flour while raising industry standards. We have persevered despite challenges in fulfilling our purpose - through production consistency, food security measures and nutritious offerings. As we commemorate 15 years, we celebrate the milestone and thank our partners and customers for their trust. We remain committed to enriching our nation’s sustenance further and to continue nourishing Sri Lankan families.”Prior to Serendib Flour Mills entering the market there were only one or two varieties of wheat flour available. However, with the advent of Serendib they segmented and developed specific products to suit each market niche. ‘Bakers Flour’ was developed with hard wheat to provide better oven spring for the bakery industry. Similarly, ‘Rotti Flour’ was formulated with low to medium gluten content but with high elasticity properties. Continuing its commitment to elevate the bakery industry, SFML recently introduced a range of value-added products such as ‘Premium Bakery Flour’. With the new premium flour, bakeries can deliver a superior loaf of bread to its customers thus delivering quality and value. 

( Source : Daily mirror)