NDB Bank Powers Avurudu Celebrations with the NEOS App in Unique Gaming and Gifting Initiative

NDB Bank enhanced Sri Lanka's new year celebrations through its NDB Avurudu Dupatha campaign which was conducted in a custom crafted virtual island featuring the NDB NEOS app. The campaign which was designed and executed with Gamer.LK, not only marks a significant advancement in showcasing digital banking utilities, but also showcases NDB's commitment to pioneering new realms of customer engagement, underlining its leadership in the industry.

The interactive experience, a collaboration between NDB Bank and Gamer.LK, the premier Video Games & Esports agency in Sri Lanka, saw the unveiling of a vibrant playable “Avurudu Dupatha” with Avurudu games, characters and stories. The island featured an engaging Avurudu storyline where players had to come together to find “NDB fragments” that unlocked powers to defeat the Economic Demon plaguing the island. 18 of Sri Lanka’s top gaming influencers came together at 8pm on the 10th of April to team up and save the island. Each influencer live-streamed the event to their fan bases, with popular streamer Maniya headlining the initiative. The campaign interactively demonstrated the NDB NEOS app’s ease of use and accessibility, with in-game and thematic use cases that aligned well with the youth demographic. Streamers used NDB Neos QR payments to purchase in-game skins for their avatars, local art from the Economic Zone and exchange funds in the “ganu denu” Avurudu spirit. Additionally, streamers had the opportunity to contribute to environmental charities by using the app to donate to Clean Ocean Force’s 'Adopt a Beach' initiative. The NDB Neos app, NDB’s flagship mobile and online banking platform, boasts several industry-first features such as seamless fund transfers, bill payments, and AI-enabled video KYC (vKYC) for online account opening, all of which were showcased through the interactive activities in the virtual gaming environment.

“NDB Bank is at the forefront of digital banking innovation, and our NDB NEOS app is a testament to our commitment to pioneering the future of banking. The NDB Avurudu Dupatha campaign was not just about celebrating Avurudu; it was a glimpse into the future of banking and customer engagement,” commented Darshana Jayasinghe, AVP and Head of Marketing at NDB Bank. “As we look ahead, we are focused on creating seamless digital experiences that resonate with the younger generation, empowering them to manage their finances effortlessly and securely. This initiative is just the beginning of our journey towards redefining banking for the future.”

Renowned for its commitment to digital innovation, NDB has been recognised with several prestigious awards, including the Merit Award for Financial Institution of the Year, and the Merit Award for Bank of the Year Award for Excellence in Customer Convenience at the recent Lankapay Technnovation Awards 2024. They have also won the prestigious Grand Prix Award at the SLIM Digis for three years. These awards are a testament to NDB's relentless pursuit of excellence in digital banking and its role as a trailblazer in the sector.

With over 1.5 million youth reached through this campaign, the success of the Avurudu Dupatha is a prime example of how NDB leverages cutting-edge technologies to merge traditional cultural celebrations with digital innovation, fostering a sense of community among participants. It highlights NDB's strategic vision and agility in embracing the digital era to create unique and meaningful experiences that connect people.

As NDB continues to lead the digital transformation in the banking sector, it remains committed to revolutionising the banking experience for its customers, ensuring convenience, security, and unparalleled service quality. The bank's pioneering efforts in exploring new technologies are part of its broader strategy to enhance Sri Lanka's digital banking landscape, driving innovation and shaping the future of finance​.

(ENDS)

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NDB Bank Powers Avurudu Celebrations with the NEOS App in Unique Gaming and Gifting Initiative

ABOUT NDB

NDB Bank is the fourth-largest listed commercial bank in Sri Lanka. The Bank was named the Retail Bank of the Year (Sri Lanka) at Asian Banking & Finance Retail Banking Awards 2023 and the Best Corporate Bank 2023 by Asiamoney and also emerged as the Most Awarded Corporate in Sri Lanka in 2022 for the second consecutive year, as per the annual rankings of Sri Lankan publication LMD. The Bank was adjudged the Best Bank in Sri Lanka 2022 by Global Finance USA and Euromoney in their annual best bank awards programmes. Additionally, The Bank was named one of the "Top 50 Best Workplaces in Sri Lanka 2022" by Great Place To Work, USA. NDB is the parent company of the NDB Group, comprising capital market subsidiary companies, together forming a unique banking and capital market services group. The Bank is committed to empowering the nation and its people through meaningful financial and advisory services powered by digital banking solutions.

For more details visit their website at https://www.ndbbank.com/.

ABOUT GAMER.LK

Gamer.LK is Sri Lanka’s premier Games & Esports organisation with over 15 years of experience in organising Esports activities and tournaments in Sri Lanka. Gamer.LK’s consistent efforts in organising Esports events and creating a holistic ecosystem around Esports and related activities have led to rapid growth in Esports in Sri Lanka. Gamer.LK has also extended its industry expertise to international markets, mainly in South Asia by creating experiences for the region such as the IGE South Asia Cup.

For more updates on Gamer.LK, visit www.gamer.lk, follow us on Facebook at www.facebook.com/gamerlk and Instagram @gamer.lk.