Banking and Finance

Nations Trust Bank and American Express Launch the “Experience Sri Lanka” Destination Campaign

Colombo, March 2024- American Express Card Members from around the world can experience Sri Lanka as a travel destination in 2024, with the “Experience Sri Lanka” campaign launched by Nations Trust Bank in partnership with American Express. Offering a wide range of promotions, savings, benefits and privileges, the destination-specific campaign aims to showcase the scenic views and experiences that the island has to offer. American Express Card Members holidaying in Sri Lanka can enjoy savings of up to 20% at shopping outlets, stays at hotels, and fabulous offers at popular restaurants.

Speaking on this, Niluka Gunatilake–Senior Vice President – Cards and Consumer Assets of Nations Trust Bank said, “As a tourism hotspot, Sri Lanka has a plethora of attractions and experiences to offer, be it from beach getaways to the naturally curated hill country, those touring Sri Lanka can enjoy a vast range of experiences within a short travel period across the country. Sri Lanka is never short of a breath-taking experience; trekking trails such as the Pekoe trail have gained quick popularity amongst our global audiences and is gaining traction. American Express Card Members are recognized globally for their travel and entertainment profile. As such, we aim to contribute towards the revival of our nation’s tourism industry with the ‘Experience Sri Lanka’ campaign.

Towards this objective, Nations Trust Bank has actively engaged with our extensive merchant partners across the island, also focusing on the tourist hotspots to bring about offers, benefits and experiences to global American Express Travellers. On the other end, leveraging our long-standing partnership with American Express gives us access to global travellers and opens up new channels of communication to reach out to Card Members overseas. We take pride in providing the ‘Experience Sri Lanka’ campaign to showcase what our wonderful country has to offer its visitors and we believe this will benefit our merchant partners, the entire travel ecosystem and economic boost towards sustainable growth.”

Divya Jain, Vice President & General Manager, Global Network Services – Asia and South Pacific Growth Markets – American Express added, “American Express Card Members are discerning global travellers seeking new and varied experiences. In partnership with Nations Trust Bank, we are excited to curate the ‘Experience Sri Lanka’ campaign, helping us provide exciting and enriching experiences to our Card Members travelling to the country and making their travel more fulfilling.”If you are an American Express Card Member and would love to discover a new country, or simply revisit a favourite destination, come to Sri Lanka for a wonderful travel experience and fabulous promotions.For more details on the promotions and key participating merchants under the campaign, please visit https://experience-srilanka.com.

ABOUT NATIONS TRUST BANK

Nations Trust Bank PLC serves a diverse range of customers across Consumer, Commercial and Corporate segments through multi-channel customer touch points spanning both physical and digital. The Bank is focused on digital empowerment through cutting-edge digital banking technologies, and pioneered FriMi, Sri Lanka’s leading digital banking experience. Nations Trust Bank PLC is an issuer and sole acquirer of American Express Cards in Sri Lanka with market leadership in the premium segments.

ABOUT AMERICAN EXPRESS

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress,instagram.com/americanexpress,linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products, services and corporate responsibility information: personal cards, business cards and services, travel services, gift cards, prepaid cards, merchant services, Accertify, Kabbage, Resy, corporate card, business travel, diversity and inclusion, corporate responsibility and Environmental, Social, and Governance reports.