MullenLowe Group Sri Lanka to Conduct Next Gen Digital Boot Camp

MullenLowe Sri Lanka will host clients and staff in an exclusive digital training program themed ‘Beyond Digital & Social Media’ (BDSM). The workshop will be held as an all-day session on Thursday, 28th November 2024, at Courtyard by Marriot and led by Roald van Wyk and Vaseem Edroos.

Roald van Wyk is the Global Creative Commerce Lead for the Interpublic Group (IPG), New York. Roald is responsible for developing new creative systems and forging strategic creative partnerships that position IPG agencies at the forefront of commerce channels, canvasses, and ecosystems worldwide. With over 28 years of experience in brand advertising, marketing, and strategy, Roald has built a reputation for integrating brand storytelling with high-performance marketing strategies. His international career has spanned cities such as Madrid, New York, Tokyo, Singapore, Oslo, Amsterdam, and Cape Town giving him a unique global perspective that informs his approach to marketing innovation. His deep understanding of the intersection between creative and commerce disciplines allows him to offer forward-thinking solutions to modern businesses' most complex challenges.

Vaseem Edroos, National Planning Director at Lowe Lintas India. Vaseem oversees digital transformation and new technology adoption for major brands in the FMCG, E-commerce and BFSI sectors. His key clients include Hindustan Unilever, Bayer, Tata Motors, Tanishq, Brittania, and Whirlpool, amongst others. His expertise lies in the cross-section of brand planning and technology intervention with a focus on digital transformation as an outcome. 

Thayalan Bartlett, Executive Chairman of the MullenLowe Group – Sri Lanka, says “Digital is perhaps the most abused term in the local advertising space misleading brands of the medium’s true potential. MullenLowe’s Full Stack Digital Suite (FSDS) covers design to delivery by integrating all the key prompts in the digital journey towards effective commerce. This workshop aims to equip marketers with a comprehensive understanding of the current and future landscape of digital marketing, highlighting the potential benefits for Sri Lanka and we are excited for the future of our business.” 

“As MarTech reshapes the marketing landscape, this Digital Boot Camp offers brands an opportunity to pioneer, not just keep up. This isn’t just another training, it’s a transformative initiative that can redefine Sri Lanka’s digital landscape, empowering brands to harness true digital power. With practical strategies and innovative frameworks, this program is set to spark the change Sri Lankan businesses need to lead in this new era” says Dr. Sohan Dharmaraja who heads LoweTech, the group's MarTech arm.

Some of the key areas participants can expect to be exposed to are Local Insights + Global Trends, Practical Frameworks, Privacy-Compliant Audience Targeting, and Interactive Ideation. 

(Ends)

Photo Caption:

For Image 1:

Image Caption: (From L to R) Roald van Wyk – Global Creative Commerce Lead at Interpublic Group (IPG) New York, Vaseem Edroos – National Planning Director at Lowe Lintas India, and Dr. Sohan Dharmaraja, Head of LoweTech at MullenLowe Sri Lanka.