Fems launches ‘Fio’ Lanka’s first trilingual Period Tracking App

Fems, Sri Lanka’s leading feminine hygiene brand, has launched ‘Fio’, the country’s first trilingual period tracking app on October 15.

The app is designed to empower women by providing credible menstrual health education, cycle tracking and a safe space for personalized health advice.

The groundbreaking app drives Fems mission to enable women to be independent and rise, breaking the taboo surrounding menstruation, promoting period support for women across the nation.

Breaking barriers, the app is available in Sinhala, Tamil and English, ensuring inclusivity and accessibility for all women in Sri Lanka.

This revealed a critical gap in knowledge and awareness about menstrual health and indicated a strong need for personalized menstrual health support.

Additionally, the app features an ‘Ask a Doctor’ function for personalized health advice, a community section for sharing experiences and seeking support, reminders for important dates, and an e-store for convenient ordering of sanitary products, all aimed at building a supportive and informed environment for users.

Hemas Holdings Director Group Corporate Affairs Janakie Karunaratne, said; “The introduction of the Fio app reflects our deep commitment to breaking the silence and societal barriers around menstrual health in Sri Lanka. By empowering women with access, knowledge, and control through an inclusive solution, we are helping women across the country rise above outdated stigmas and take control of their health with confidence.”

Hemas Consumer Brands Director of Marketing Shiyan Jayaweera said; “We realised there was a widespread lack of understanding about period health, which inspired us to create an accessible platform available in all three local languages.”

Fems Marketing Manager Sachini Gamage stated; “Fio will continue to evolve as a knowledge platform and a safe place for all girls with period-related questions. Our goal is to create a community where no question goes unanswered, and every user feels supported in their menstrual health journey.”