CIPM partners Vavuniya University for Research Conference

CIPM Sri Lanka was a conference partner at the recently concluded Research Conference on Business Studies (RCBS) 2024 organized by the Faculty of Business Studies of the University of Vavuniya.

Chartered Fellow Member of CIPM Sri Lanka and Board Member of the Human Resource & Remuneration Committee at the Central Bank of Sri Lanka – C. Hewapattini represented CIPM at this conference participating in the panel discussion titled “Unlocking Business Frontiers: Exploring Innovations and Knowledge Diffusion” which provided deep insights into the latest trends in business, management, and innovation.

He stressed the importance of educational institutions and industries adopting a competency-focused approach, adding that “In today’s rapidly evolving digital world, it’s not just about how much information you can share, but how effectively you can apply that knowledge.”

Hewapattini further underscored that competencies such as critical thinking, adaptability, and teamwork are becoming crucial for navigating the complexities of the modern workplace, where AI and digital technologies are quickly transforming industries.

He further explained that competence diffusion goes beyond the simple exchange of knowledge; it involves developing the skills and behaviours needed to adapt to new challenges, and discussed how AI is playing a key role in providing access to vast amounts of information but emphasized that it’s the human ability to apply that knowledge in innovative and practical ways that truly unlocks new business opportunities.

He also acknowledged the University of Vavuniya for its role in nurturing future-ready graduates, noting that the university not only imparts knowledge but also equips studentswith the essential competencies to thrive in today’s competitive, tech-driven global economy.