American Premium Water Redefines Hydration with Industry-First Loyalty Programme and Mobile Application

American Premium Water, an industry pioneer and market leader with over 30 years of experience in trusted and sustainable hydration, celebrated the launch of its Loyalty Programme and mobile application. The launch, held on 16th February 2026 at Cinnamon Lakeside, Colombo, marked a significant milestone as the first of its kind within Sri Lanka’s bottled water industry, reaffirming the company’s consistent commitment to product and service excellence. 

Designed to promote healthier lifestyles, the American Premium Water Loyalty Programme rewards customers while encouraging regular hydration to support overall wellness. The programme features a quarterly reward scheme for Corporates, Small and Medium enterprises (SMEs), and Households, recognising and motivating commitment to healthier routines. 

Launched alongside the Loyalty Programme, American Premium Water’s mobile application offers a convenient way for customers to track their daily hydration, monitor consumption patterns, receive real-time delivery updates, and manage payments efficiently. To further support healthy routines, customers who download and use the app for more than two months are eligible to have their monthly bill waived.

Commenting on the launch, Fayaz Fazal, Director and Chief Executive Officer of American Premium Water, said, “As a pioneer in the industry, our goal has always been to enhance wellness through better hydration. Staying properly hydrated is essential for both physical and mental well-being, and our new Loyalty Programme, together with the mobile app, provides a complete solution to make hydration a seamless part of daily life. These initiatives go beyond delivering hydration, they help our customers build consistent habits that support energy, vitality, and overall health.”

The launch of American Premium Water’s loyalty programme and mobile application aligns with its broader purpose of creating positive social, environmental, and economic impact. The company has supported more than 90 orphanages through its OrphanCare initiative, with every purchase contributing to the betterment of underprivileged Sri Lankan youth. Furthermore, over the past decade, the company has donated 800,000 litres of clean drinking water to underserved communities, empowering over 1.6 million individuals to maintain healthier and more active lifestyles. The company also takes pride in achieving 45 percent female representation within its workforce, upcycling more than 360 metric tonnes of plastic, and pioneering the launch of a sustainable glass bottle. Offering island-wide availability, the company sources water naturally enriched with minerals from a 200ft deep tube well. 

With over 30 years of expertise, certified processes including ISO, HACCP, SLS, ABWA, together with HAC certification, and an extensive range of hydration solutions, American Premium Water continues to be Sri Lanka’s most trusted and sustainable hydration partner. The company remains committed to expanding its regional footprint while deepening its contribution to innovation, sustainability, and community empowerment, helping generations to ‘live more’.