Adfactors PR Lanka shines bright at SABRE South Asia Awards 2024

• Founding CEO Rezani Aziz declared South Asia’s Agency Head of the Year 

• Wins two Gold Awards for its Client, Planters’ Association of Ceylon. 

Adfactors Public Relations Lanka is delighted to announce its first hat-trick victory at the illustrious SABRE South Asia Awards 2024 at the Westin Hotel in Gurgaon, New Delhi. 

Celebrated as the ‘Oscars of the PR industry’, the awards recognize excellence in strategic planning, creativity, and business results in public relations, with agencies from across South Asia vying for recognition. 

In a testament to the agency's exceptional growth and leadership, Adfactors PR Sri Lanka's Founding CEO, Rezani Aziz, was honoured with the Agency Head of the Year, while the two Gold Awards were for its exemplary campaign for the Planters Association, titled "Sustainable Livelihoods for Every Plantation Worker." This campaign has been instrumental in establishing the importance of progressive wage reforms and a transition towards incentivized, higher productivity models. 

“I am deeply honoured to be named Agency Head of the Year at the SABRE South Asia Awards. Yet they would not be possible without our team, and our clients. Often, in the face of tremendous adversity, our people have demonstrated resilience and a shared commitment to excellence. We are proud to represent Sri Lanka on this prestigious platform and of our continuing mission to deliver impactful change through knowledge-driven communication 

“In the wake of a tumultuous economic crisis, Sri Lanka is a nation in search of vision, and deeply at odds with itself. Our role as public relations professionals in leveraging strategic communication to cut through the noise, takes on even greater significance. By supporting businesses to effectively communicate their authentic growth strategies, while also listening and engaging with their stakeholders, we hope to create space for businesses, investors, government, and the general public to establish mutual trust and understanding," Aziz added. 

The SABRE Awards Asia-Pacific hold significant prestige as they recognize campaigns demonstrating the highest strategic planning, creativity, and business results. The awards highlight the capability of PR agencies to conceive and execute campaigns that are both creative and effective, cutting through the clutter to achieve measurable business impact. Furthermore, the SABRE Awards Asia-Pacific winners are entered into the Global SABRE Awards, identifying the 50 best public relations programmes worldwide and providing even more significant global recognition.

Adfactors Public Relations Lanka, the nation's leader in knowledge-driven communications, is entering its 10th year of operations. The agency has emerged as Sri Lanka’s most trusted, multi-specialist public relations consultancy, continuously enhancing its capabilities, capacity, and technical expertise to support Sri Lankan enterprises in sharing their stories locally and globally. 

As a fully owned subsidiary of Adfactors PR, India’s largest PR consultancy, Adfactors PR Lanka benefits from the strategic, knowledge-driven communications expertise offered to India’s largest corporate and financial groups. With over 1,700 staff across key cities in India and Sri Lanka, Adfactors PR serves more than 500 retained clients, including some of the largest corporations and financial institutions—Indian and multinational.