Wednesday, September 27, 2023

Elephant House and Cleantech launches a Recyclable Material Recovery Facility

Elephant House together with Cleantech, recently partnered to operate another Material Recovery Facility (MRF) ” to further promote recycling and better plastic waste management practices across the country.

Located in Western Province, this recyclable Plastic Collection Centre is equipped with dedicated transport and service personnel to collect post-consumption recyclable plastic from collection points. The Centre will also have machinery investments to transform the collected plastic into value added plastic waste to supply to the recyclers in the country.

Commenting on the launch of the Centre, John Keells Group Executive Vice President, Chief Financial Officer Consumer Foods Industry Nelindra Fernando, said, “In today’s world we need to focus on sustainable projects that will benefit society and the environment. Through this project, we aim to promote good practices for our consumers while providing a feasible solution. Together with Gunadamin Elephant House, partnering with Cleantech, we hope to provide our consumers a valuable service and reduce the plastic pollution.”

“Investing in a MRF to collect recyclable plastic collection, a project funded by Ceylon Cold Stores PLC is a joint effort to bring together key stakeholders in our shared vision to reduce plastic pollution in Sri Lanka. Collectors of recyclable plastic waste play an integral role in a circular economy and need to be supported to expand their infrastructure, capacity and reach,” commented Kasun Karunanayake – Head of Circular Economy Services Cleantech Pvt Ltd.  “We are delighted to partner with Elephant House in this journey” he further added.

Elephant House is a legendary brand with strong brand recognition and nostalgia synonymous with over 150 years of heritage and trust. Elephant house is a trusted household staple brand, loved and embraced by consumers, enabling the brand to widen its product portfolio and offerings. The organisation has engaged in several initiatives to improve their business practices and encourage protection and preservation of the environment and community wellness. 

 Gunadamin Elephant House is the CSR brand of Elephant House that encapsulates all initiatives that are carried out primarily for the greater good of the society.  This project is a part of Waste Management pillar which, collectively with the two other pillars of Community and Sustainable Sourcing makes up the whole of Gunadamin Elephant House.

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