Union Assurance, Sri Lanka’s Life Insurance trailblazer, was named ‘Best Brand of the Year’ at the Pinnacals Sri Lanka 2022, becoming the event’s only recognised insurer. The award recognised the Company’s customer-centric approach and service excellence in the industry.
The awarding body, MUGP Award Organisation, has selected Union Assurance as the winner after conducting detailed research on the Company’s customer service.
The Chief Executive Officer of Union Assurance, Jude Gomes, commended the accolade, stating, “We are honoured and humbled to have won this award. This vindicates our dedication to providing exceptional service to our customers. This award is dedicated to the fortitude and passion of every member of the Union Assurance family and the Sri Lankan lives under our protection.”
The Chief Marketing Officer of Union Assurance, Mahen Gunarathna, expressed his pride and delight at the Company being recognised as the Best Brand of the Year, following an independent survey conducted by the accreditation body. He remarked, “The true value of a brand is based on how it makes customers feel. Union Assurance is driven by the brand purpose of Empowering the Sri Lankan Dream through the Protection of Lifestyles, Relationships, and Ambitions, while our brand-building strategy places the consumer at the centre of everything we do and is focused on engaging people in a timely and timeless manner.”
He further said, “The Company’s revolutionary digitalisation is the key driver of its customer-centricity. As a visionary Life Insurer in Sri Lanka, we are dedicated to providing our esteemed customers with as much ease and convenience as possible.”
The Company’s customer-centric approach and service excellence have been taken to new heights through the Company’s innovative digital strategy. The Clicklife App is one of the Company’s digital initiatives to bring Life insurance closer to the consumer. It is the first comprehensive app to enter the market, and it has revolutionised Life Insurance servicing in Sri Lanka, boosting customer engagement by enabling them to conveniently manage their insurance from any location, while initiating fitness challenges and rewards its customers.
Union Assurance is a subsidiary of John Keells Group, one of Sri Lanka’s largest listed conglomerates. The Company completes over three decades of success with a Market Capitalisation of Rs. 16.6 Bn, and a Life Fund of Rs. 54.7 Bn as of September 2022. Set to empower the Sri Lankan Dream, Union Assurance offers Life Insurance solutions that cover education, health, investment, protection, and retirement needs of Sri Lankans. With an island-wide branch network and an over 4,000-strong workforce, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.