Monday, October 2, 2023

The Body Shop reignites activism heritage with “Changemaking Beauty” campaign

The original activist brand and British cosmetics titan, The Body Shop, is reaffirming its commitment to creating a fairer and more beautiful world with its new global “Changemaking Beauty” campaign; encouraging too customers as independent changemakers and drivers of systemic change.

Founded by Dame Anita Roddick in 1947 on the radically different approach that beauty can be a force for good, The Body Shop has long been recognised for challenging the beauty industry with its inclusive and uplifting vision; creating products and beauty routines that help people feel good in their own skin, while also constantly holding the sector to higher standards and demanding positive change for our communities and planet. Be it through the brand’s broad nature-inspired ethical product portfolio, the sustainability-centred experiences it provides, or the people (customers, colleagues, and partners) that constantly hold themselves accountable, with this new campaign The Body Shop is only doubling its efforts in lobbying for societal and environmental justice.

The Changemaking Beauty campaign is founded on 3 key pillars: Changemaking For You, Changemaking For Communities, and Changemaking For Planet, where product efficacy and self-love, Community Fair Trade partners, and sustainability feature highly on the agenda respectively.

For nearly the past five decades, The Body Shop has contributed to a bold vision of sustainability, inclusivity, and regeneration, having pioneered ethical sourcing (in addressing all forms of exploitation), environmental consciousness (in sustainably sourcing natural ingredients wherever possible), and cruelty-free manufacturing (the first cosmetic company to ban animal testing) of products that are of the highest quality but with an even higher purpose.

With the brand’s purpose and vision always at the heart of everything it does, The Body Shop has also built for itself a reputation for creating safe formulas that respect all skin types –like with its Hemp Hand Protector-,offering robust protection, moisturisation, and relief, without compromise.

As part of a global community of certified B Corps (businesses that meets the highest verified standards of social and environmental performance, transparency, and accountability), The Body Shop is mobilising more changemakers to fight beauty stereotypes, unlock economic empowerment, and endeavour to live more sustainably; working continuously to make a positive systemic impact across society, within beauty culture, and right into the corridors of power. An unceasing commitment to change an ever-changing world -one that serves the greater good for generations to come- is Changemaking Beauty.

Be part of the “Changemaking Beauty” revolution by shopping from The Body Shop flagship store on Bagatelle Road, Odel in Alexandra Place, the Kandy City Centre, and the Colombo City Centre.

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