Monday, October 2, 2023

Redington Inks Partnership with Adobe..!

Redington (NSE: REDINGTON), a leading technology solutions provider, today announced that it has been appointed as Adobe’s exclusive distribution and market development partner across key markets in South Asia, including Sri Lanka, Maldives, Bangladesh, Nepal, and Bhutan. Accordingly, this partnership aims to ignite creativity and foster digital empowerment across the region, by improving accessibility to Adobe’s range of creative and digital workflow software tools.

“At Redington, we’re committed to eliminating technology friction and bridging the digital divide between emerging and developed markets through our unique blend of technology, innovation, and partnerships,” said Ramesh Natarajan, Chief Executive Officer, Redington, “Our collaboration with Adobe is a testament to this commitment, and together, we aim to empower businesses and individuals with innovative and robust tools they need to succeed in the digital age, through our extensive partner network and digital distribution platforms.”

“We’re excited to join forces with Redington to expand Adobe’s footprint in South Asia We’re confident that this go-to-market partnership will go a long way in catalysing creativity, enhancing productivity, and fuelling economic growth across the region”, said Girish Balachandran, Senior Director & Head of Digital Media Business, India / South Asia, Adobe.

Redington and Adobe joining forces will allow for wide and easy access to Adobe’s cutting-edge software solutions across Sri Lanka, Maldives, Bangladesh, Nepal, and Bhutan. It will bridge the gap between innovation and adoption, empowering businesses and individuals to embrace cutting-edge tools, driving a transformative wave of digital growth, empowerment and value creation across the region. Combining Adobe’s prowess in creative and digital workflow software with Redington’s extensive distribution network and local insights, this collaboration is poised to be a game-changer that inspires creativity, drives digital transformation, and shapes a brighter tomorrow for everyone.

About Redington:

Redington, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 300+ brand associations, and 43,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey.  Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Photo Caption – Left – Mr. Tapan Chaturvedi Channel Leader- Digital Media from Adobe and Right – Mr. Pankaj lamba deputy general Manager From Redington.

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