Adding a fresh twist to the tradition of gifting children during the upcoming Sinhala and Tamil New Year, Atlas Axillia Pvt. Ltd. has introduced a limited edition of ‘New Year Gift Sets’. Launched in conjunction with the festive season, these New Year gift sets are uniquely designed to be more suitable for meaningfully performing the auspicious ritual of taking up work and presenting New Year gifts. Through this, a new and entertaining experience is also provided that will greatly contribute to the learning and development of children in this country. This will also be an excellent choice for parents, relatives and friends and anyone who is interested in nurturing children’s creativity without the traditional gift giving. Introduced under the theme ‘The Best Gift to Grow Youngsters’, these gift sets will certainly add more value to Atlas’ core mission of creating an environment where children can learn happily.
Designed to add educational value to the fun of the New Year, the Atlas New Year gift sets are packed with learning tools that help children develop their creativity, curiosity and productivity. These activity sets, which add a new dimension to the traditional gift-giving pattern for children during the festive season, will help children develop their skills and spend the holiday season meaningfully.
Commenting on the introduction of these New Year gift sets, Ms. Kasuni Bandara, General Manager, Marketing, Atlas Axillia Pvt. Ltd. said: “Creating an environment where learning can be done with joy is our constant commitment at Atlas. We have designed these New Year gift sets to add extra value to the learning process of children along with the joy of the festive season. The main objective is to encourage the exploration skills, creative thinking of the children and to instill interest in the learning process through practical knowledge.’’
Available from early April at leading retail and supermarkets, stationery stores and leading e-commerce channels islandwide, these Atlas New Year gifts will reflect the Atlas brand’s strong commitment to providing innovative, high-quality educational tools for the children of Sri Lanka. Atlas invites all Sri Lankans to join hands with the tradition of meaningful gift giving, making the value of the New Year a truly enjoyable experience.
A.R.B.J Rajapaksha