Sunshine Holdings’ sales champions win big at SLIM National Sales Awards 2025

Diversified conglomerate Sunshine Holdings PLC announced that 21 members from their sales teams have been recently recognized at the SLIM National Sales Awards (NSA) 2025, winning 07 Gold, 05 Silver, 07 Bronze and 02 Merit awards.

Sales forces have become invaluable, especially in the competitive business environment. They act as the bridge between products and the customers and play a key role by being the ambassadors of brands, the custodians of customer relationships, and the growth drivers of businesses. Especially during the last two years, the exceptional efforts of sales teams have enabled Sri Lankan companies to navigate tough macroeconomic conditions.

In such a context, the awards won by members from Sunshine Consumer Lanka and Sunshine Healthcare Lanka (Pharma, Medical Devices, Lina Manufacturing, Healthguard Retail and Healthguard Distribution) sales teams are a testament to their dedication and resilience. Furthermore, each member’s passion, courage and perseverance have ensured exemplary performance to drive sales in tough competition and volatile market conditions.

Sunshine Holdings Group CEO Shyam Sathasivam commented on these achievements, “We are proud of our sales champions at Sunshine Holdings, whose achievements at the SLIM National Sales Awards 2025 reflect their dedication and resilience. These awards recognize individual excellence and highlight the collective strength that propels our businesses forward. Further, this recognition reaffirms our commitment to fostering a culture of inclusivity and excellence. We extend our heartfelt congratulations to each member of our sales teams for their outstanding performance and contribution to Sunshine Holdings’ success.”

Candidates were evaluated by an esteemed panel on their ability to drive business in challenging market conditions, achieve targets through effective strategies, demonstrate innovation, and show potential for future growth. Front-liners and executives were assessed on performance and career progression. Territory Managers were judged on sales growth, market expansion, and key KPIs within their regions. Regional Sales Managers were evaluated on their ability to integrate brand and category-building into route-to-market plans, lead teams effectively, and deliver overall business results.

Held for 23 consecutive years, the SLIM National Sales Awards reward high-performing sales individuals in companies for their outstanding efforts and achievements in the sales fraternity and recognize them nationally. Its vision is to recognize sales professionals on par with world standards while positioning the awards scheme as the best in South Asia.