Sterling Steels Hosts Contractor Convention to Drive Industry Expertise

Sterling Steels Limited, Formerly Bluescope Lysaght Lanka (Pvt) Ltd, recently hosted its Contractor Convention on the 11th of February 2025, bringing together leading contractors and corporate business heads for an exclusive knowledge-sharing session. As part of its ongoing initiative to strengthen industry collaboration and expertise, the event provided a platform to introduce the STERLINGTM brand, discuss best practices in steel building installation and maintenance, and build deeper engagement with professionals at the forefront of Sri Lanka’s construction sector. The convention underscored Sterling Steels’ commitment to equipping contractors with the insights and technical know-how needed to drive higher standards across the industry.

With a heritage spanning over 30 years, Sterling Steels has cemented its reputation as a trusted leader in premium steel roofing and cladding solutions. Now operating as a subsidiary of E.B. Creasy & Co. PLC, the company is backed by a 146-year legacy of excellence, combining innovation, sustainability, and a customer-centric approach to meet the evolving needs of modern construction. The convention served as a crucial touchpoint for contractors to explore Sterling Steels’ advanced product portfolio, including its flagship B2B brand, STERLINGTM PRO SERIESTM, and its pioneering MAXEAM470TM roofing system – both designed to deliver superior durability, efficiency, and design flexibility for diverse building applications.

Speaking about his experience with Sterling Steels, Mr.  Paul Darinton – Chairman of the National Construction Association Sri Lanka said, “I have been associated with Sterling Steels for approximately 15 years and have consistently received high-quality service and premium materials throughout this period. My confidence in Sterling Steels remains unwavering.” 

The knowledge-sharing session focused on key aspects of steel roof items selection and maintenance, with industry experts from Sterling Steels offering practical guidance to enhance precision, structural integrity, and long-term performance. The event encouraged active discussions, allowing contractors to engage directly with the company’s specialists and gain deeper insights into optimising their projects with Sterling Steels’ advanced solutions. The session also highlighted the importance of using durable, sustainable materials, showcasing how Sterling Steels’ products meet both aesthetic and functional requirements while aligning with modern construction standards.

As part of its broader strategy to drive excellence in Sri Lanka’s construction industry, Sterling Steels continues to invest in initiatives that strengthen its ties with key stakeholders, and its position as the market leader. Accordingly, the recent Contractor Convention marked yet another milestone for Sterling Steels, reaffirming its position as a trusted partner in cutting-edge, high-performance steel roofing solutions.