Sri Lanka’s Digital Analytics Community Unites at People’s Tower for the 199th Global MeasureCamp

The digital analytics community in Sri Lanka convened at the People’s Tower for the third annual MeasureCamp Sri Lanka. Organised by the Digital Marketing Association of Sri Lanka (DMASL) in collaboration with the global MeasureCamp movement, this year’s event marked a landmark occasion, representing the 199th MeasureCamp hosted globally and attracting a record-breaking 435 registrations. 

In keeping with the unique "unconference" ethos, the event was entirely participant-led, with the agenda crafted on-site by attendees. This year’s session board featured a wide array of forward-thinking topics, including the practical application of AI in marketing, advanced SEO strategies, digital reality, psychological sales strategies, and data-driven decision-making. This diverse range of sessions fostered an environment where experts, students, and professionals collaborated to solve real-world industry challenges. The event’s success was made possible by DMASL’s continued commitment to ensuring MeasureCamp remains a cornerstone for Sri Lanka’s data, analytics, and measurement community. 

Fioni Hewanadugala, Co-Chair of MeasureCamp Sri Lanka and a member of the DMASL Steering Committee, added: "MeasureCamp works because it values experience over hierarchy. The energy this year was palpable. By providing a space for professionals to connect authentically, we're not just hosting an event; we're helping shape the leaders of the future-ready digital economy that DMASL envisions for Sri Lanka. It's an honour to witness such a vibrant exchange of ideas that elevates local talent to a global standard." 

The success of MeasureCamp Sri Lanka 2026 was made possible by a group of forward-thinking organizations who share our commitment to the digital industry. We extend our gratitude to our Venue Partner, People’s Bank, for providing the exceptional facilities at People’s Tower. Our sincere thanks also go to our Silver Partner, BrandRadar, and Corporate Partner, Hemas Consumer Brands. The day was fueled by the support of our refreshment partners: KFC Sri Lanka (Food), Anchor Hot Chocolate (Hot Beverage), Elephant House Beverages (Cold Beverage) and Munchee Sri Lanka (Snacks). We also appreciate Thyaga for serving as our official Gifting Partner and Impact Labs, our Creative Partner. 

Arjun Jeger, President of DMASL, highlighted the broader industry impact: “Organizing MeasureCamp through DMASL is central to our mission of uplifting Sri Lanka’s digital sector. Events like this empower professionals to connect and grow, helping us shape a stronger, more future-ready digital economy. The dedication shown by our organizers and volunteers is the engine behind this success.” 

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The seamless execution of the event was made possible by a dedicated team of organizers and volunteers who worked tirelessly behind the scenes to ensure a world-class experience for all attendees. As the global MeasureCamp movement continues to expand, the success of the 2026 Sri Lankan edition highlights the nation's commitment to staying at the forefront of digital measurement and innovation.

About MeasureCamp:

MeasureCamp is a global unconference series dedicated to digital analytics. Unlike traditional conferences, it is a participant-led event where the schedule is created on the day, fostering a unique environment for open discussion, networking, and spontaneous knowledge sharing.