Verified

Softlogic-Thyaga expand choice of gifting

Thyaga officially marked its partnership with Softlogic, welcoming all its brands to the Thyaga merchant network.

The partnership brings a wide range of Softlogic brands into the Thyaga merchant network, giving the Thyaga voucher holders more choices across fashion, food, supermarkets and lifestyle.

The signing was attended by representatives from both organisations, including Softlogic Holdings Head of Marketing Shawinda Nelson and Odel PLC Head of Store Operations Arwind Vishnu Mohan, representing the Softlogic team.

Representing Thyaga were CEO Sachin Wickramasinghe, Director Devni Panduwawala and Assistant Manager Merchant Business Dinithi Dissanayake.

Through the partnership, the Thyaga customers will gain access to an expanded portfolio of brands including Softlogic Glomark, Softlogic Max, Odel, Cotton Collection, Burger King, Popeyes, Baskin-Robbins, Crystal Jade, Delifrance, Subway, Levi’s, Calvin Klein, Tommy Hilfiger, Armani Exchange, Mango, Charles & Keith, Rado, Samsonite, Adidas and more.

The collaboration significantly expands the ways the customers can use their Thyaga vouchers, from fashion and dining to groceries and everyday purchases.

For Thyaga, the partnership represents another major step in strengthening its growing merchant network and delivering greater choice and flexibility to customers.

“We are pleased to partner with Thyaga to offer the customers greater choice and flexibility when using their vouchers across our diverse portfolio of brands. From fashion and dining to groceries and everyday essentials, this collaboration makes it easier for the customers to enjoy more of what they love across the Softlogic network. We look forward to building on this partnership and creating more rewarding experiences for our valued customers,” stated the Softlogic team