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Tracy
Tracy
Jul 31 2026
27Softlogic Automobiles (Pvt) Ltd, a subsidiary of Softlogic Holdings PLC, has been appointed the authorized distributor for Greaves Ampere, one of India's leading electric two wheeler brands, marking the manufacturer's formal entry into the Sri Lankan market.
The partnership brings Ampere's electric two wheeler range, comprising the Nexus, Magnus Neo, Magnus Gmax and Reo Vyb models, under the Softlogic Group umbrella. The brand will be officially unveiled at the Autovision Colombo Motorshow 2026, with availability expected by August. Sales will begin at the Softlogic Max showroom in Wattala, with the dealer network expanding islandwide by the end of the year.
Greaves Ampere operates under Greaves Electric Mobility, a company with a growing footprint across international markets and a product portfolio built on engineering credentials developed over decades in the Indian mobility sector. Softlogic Automobiles said the brand's reputation and range of models made it the natural choice as the group looks to expand its presence in Sri Lanka's electric vehicle segment.
"At Softlogic Automobiles, we are committed to bringing world class mobility solutions to Sri Lanka," said Hemantha Gunawardena, Managing Director Softlogic Automobiles Sector. "We are proud to introduce Greaves Ampere, one of India's leading electric two wheeler brands, as part of our vision to support the country's transition towards smarter and more sustainable transportation. Through this exclusive partnership, we aim to provide Sri Lankan customers with innovative electric mobility solutions backed by trusted after sales service and the strength of the Softlogic Group. We believe this marks the beginning of an exciting new chapter in Sri Lanka's automotive industry.
The company has positioned Ampere to appeal to a broad customer base, from young professionals, university students and urban commuters to families, first time vehicle buyers, fleet operators and delivery riders. Environmentally conscious consumers looking to move away from fossil fuel dependent transport are also expected to form a core part of the customer base, as Sri Lanka's electric two wheeler segment continues to grow amid rising fuel costs and government incentives for cleaner mobility.
Softlogic Automobiles said the long term goals of the partnership go beyond product sales. The company aims to establish Ampere as a leading electric two wheeler brand in Sri Lanka, expand its dealer network across the island and increase broader awareness of electric mobility as a viable alternative to conventional transport. After sales support and customer experience will remain central to the rollout, the company said, alongside a wider commitment to supporting Sri Lanka's long term sustainability goals.
The distribution agreement adds to Softlogic Automobiles' existing portfolio and reflects a broader push by the Softlogic Group into sustainable transport solutions. With electric two wheelers gaining traction across South Asia, the entry of an established Indian brand backed by a well known local distributor is expected to accelerate adoption in Sri Lanka's urban centres in particular.
Further details on pricing, financing options and the expanded dealer network are expected to be announced closer to the brand's official launch in August
