“Building financial confidence and leadership skills at school level can help young women shape their own futures, and Sri Lanka’s economy,” said Serendib Managing Director Niyomi Pushpakumara.
The programme responds to a gap between Sri Lanka’s education outcomes and women’s economic participation. The 2024 census put literacy at 97.0% among women, yet the CBSL/IFC Financial Literacy Survey of 2021 found financial literacy of 55.2% among women, against 61.1% among men. In 2025, only 32.4% of women participated in the labour force, compared with 69.1% of men, leaving approximately 6.19 million women outside it. With people aged 60 and above making up 18.0% of the population in 2024, up from 12.4% in 2012, drawing more women into the economy is increasingly a question of national productivity as well as equality.
Financial education alone cannot remove barriers such as care responsibilities, transport constraints, workplace conditions or limited job opportunities. As a starting point Serendib aims to equip girls early to understand money, weigh opportunities and make informed decisions, and to help them see themselves as future professionals, entrepreneurs and leaders.
“Creating value and impact goes beyond financial transactions. Future Her is one way Serendib contributes to Sri Lanka’s sustainable economic future,” said Serendib Chief Executive Officer Kavinda Dassanayake.
The initiative is led by Pushpakumara, Dassanayake and Tania De Silva, Future Her Event-in-Charge. Serendib thanked the school’s Principal, Mrs. M.L.M.N. Damayanthi, the Commerce Sectional Head and the teachers of Viharamahadevi Balika Vidyalaya for their support in launching the programme and establishing the club.